“The name of the undergarment brand Escuyer comes from ‘Esquire’ in old French. As its name suggests, Escuyer is dedicated to serve and facilitate the life of the busy working & entrepreneurial men. We created a visual solution based on the heraldic system. This typographic reinterpretation of heraldry is not only strongly linked to the brand’s name, but it also conveys the brand’s world.” — DesignPractice
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