In the mid 1970s, 7 Up (AKA 7UP or Seven-Up) was one of the fastest-growing soft drink brands. Much of that success may be due to their extraordinary marketing campaigns featuring art from big names like John Alcorn, Charles White, III and Milton Glaser and the ambitious “United We Stand” series of cans featuring 50 different designs.
7 Up Branding (1976–77)
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More ITC Avant Garde Gothic in use
Letraset International Typeface Competition Winners 19731973
Contributed by Chris Purcell