ABC AM America logo
Yagi Link Double is the typeface chosen for the logo of AM America. From Wikipedia:
AM America was a morning news program produced by ABC in an attempt to compete with the highly rated Today on NBC. Premiering on January 6, 1975, the show never found an audience against Today or the CBS combo of the CBS Morning News and Captain Kangaroo. Lasting just under ten months, its final installment aired on October 31.
A promo clip featured an animated version of the logo, with the interlinked letterforms from the neon-like typeface gradually building up from three starting points. The A is a custom barless version (like an upside-down V) that flows into the typeface’s alternate M. “ERICA” likewise is made of glyphs that allow for linked pairs. Once the two parts in blue and in red are complete and the former is scaled down to match the size of the latter, the wordmark is perfected by a red star inside the A. Yagi Link Double was also used for the studio graphics, including the date display.
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AM America closed circuit test, 1974.
AM America on Friday, April 25, 1975, with Monthy Python as guests in the studio.
Ad in the Minneapolis-St. Paul edition of TV Guide, January 1975, using ITC Souvenir.
Cover of the TV Prevue by the Chicago Sun-Times for February 23 to March 1, 1975. “TV prevue” is in Eurostile Bold Extended.
3 Comments on “ABC AM America logo”
The ABC Photo Archives at Getty Images have several additional images showing the use of Yagi Link Double in the program. See for example:
• a b/w version of the logo (with smiling sun)
• the studio graphics with the logo on the host desks and, repeated as pattern, on the wall
• a logo variant with added “Washington” below.
Awesome. Have you already started another entry for that opening title sequence?
I knew you would like that. Here you go: