Design as an Attitude by Alice Rawsthorn (Russian edition)

Дизайн как отношение is the Russian translation of Alice Rawsthorn’s Design as an Attitude, originally published in English by JRP | Ringier in 2018. It was published in 2021 by Garage Museum of Contemporary Art.

From our interview with the book designer Masha Kasatkina:

At first I wanted to draw dots myself, but then I remembered about Dusseldot. I got to know it last year, when I was creating a page for the Esh Print and type.today’s collaboration calendar. Each of us was given two typefaces: we must use one of them by all means, and the second one was to be used if you could make it possible. I couldn’t do it, looking at it and thinking: why would anyone even need a typeface like that, what could these unreadable styles even be used for, who would even need those? As it turned out, that person would be me.

I even tried to apply Dusseldot for page numbers, but it attracted too much attention, making it impossible to read body text. So I left it only in page numbers in the list of contents, to mate it with the cover, while for page numbers I used Spectral which was also utilised to set body text.

I initially had in mind a serif for body text, and considered English old-style serifs, but I wanted something with a less obvious story. As a result, I came to Spectral – I really liked its sharp serifs. Of course, Spectral has the story, too,  –  that is a certain sharp-ish font  –  which somehow reminds of France, but in all other respects the typeface can be traced to the tradition of almost any European country.

Read the entire article on the type.today website.