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Praktiker

Contributed by Florian Hardwig on Jul 11th, 2013.
    Praktiker-Logo.png
    Source: http://praktiker.de License: All Rights Reserved.

    Praktiker is a large home improvement chain with more than 300 stores in Germany as well as eastern and southeastern Europe. For many years, the blue-and-yellow color combination (not unlike IKEA) plus Berthold Block with its crude outlines signalized discount prices for tools and do-it-yourself goods. Praktiker was known for their aggressive marketing campaigns; every German is familiar with slogans like “20% off everything – except pet food”. Today, Praktiker announced to file for insolvency.

    Praktiker-Brochures.png
    Source: http://praktiker.de License: All Rights Reserved.

    Two covers of DIY brochures with uninspiring illustrations and heavy-handed typography. Although I am a fan of Block, I probably won’t shed a tear over the loss of this brand design.

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