Praktiker is a large home improvement chain with more than 300 stores in Germany as well as eastern and southeastern Europe. For many years, the blue-and-yellow color combination (not unlike IKEA) plus Berthold Block with its crude outlines signalized discount prices for tools and do-it-yourself goods. Praktiker was known for their aggressive marketing campaigns; every German is familiar with slogans like “20% off everything – except pet food”. Today, Praktiker announced to file for insolvency.
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Exhibition 100 years New York Public Library2011
Contributed by Indra Kupferschmid
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