Industries

Formats

Typefaces

  • These are the most common typefaces in the database, but there are many more. Try a search!

de Bijenkorf Poster

Contributed by Tânia Raposo on Jul 15th, 2013. Artwork published in 1960.
4519280173_e238810299_o.jpg
Source: http://www.flickr.com. License: All Rights Reserved.

“90 years – one step ahead”
Poster for the Dutch chain of high-end department stores de Bijenkorf (“The Beehive”).


2 Comments on “de Bijenkorf Poster”

  1. Manuel says:
    Jul 17th, 2013  10:37 am
    Edit

    I’ve seen the logo before knowing the name and always thought, “Oh, what a nice bell.”

    It’s also funny to see how the leading looks wrong between een and 90, does this qualify as a special case of the Spiekermannsche Lehrsatz?

  2. Jul 17th, 2013  8:04 pm
    Edit

    Haha, indeed, I had that too. Re line spacing (it looks like it’s set without leading) – you’re right that it looks weird but the Spiekermann’sche Lehrsatz is about the Murphy-Law of clashing a- and descenders in a line. Here fate was forebearing with us. In display cases like this I sometimes adjust line spacing to be optically OK, not necessarily exactly the same in all lines.

Post a comment