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Underwood typewriter ad

Photo(s) by dr. shordzi. Imported from Flickr on Mar 28, 2014. Artwork published in .
Underwood typewriter ad
Source: www.flickr.com Uploaded to Flickr by dr. shordzi and tagged with “block”. License: All Rights Reserved.

in: Neue Zürcher Zeitung, April 1920.

Typefaces

  • Berthold Block
  • Romana
  • Herold

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1 Comment on “Underwood typewriter ad”

  1. The ad proudly lists the results of a typewriting competition held in Basel on 17 April 1920: most of the winning ladies relied on a machine made by Underwood.

    Note the narrow alternate ‘s’ in the second line. Berthold Block contained a number of those which helped in fitting the text to a given width. The serif is one of the many metal precursors of Romana. The very condensed type for the number of contestants (“180 Konkurrierende”) might be Berthold’s Schmale Herold.

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