Honey branding

With PayPal’s coupon app Honey, customers no longer have to search for a cashback discount or reward code that suits them, because the Honey browser extension automatically searches through all known coupons at the checkout and redeems them.

Honey was founded in 2012 in Los Angeles and was acquired by Paypal for four billion US dollars at the end of 2019. As well as the app for iOS and Android, it focuses on browser extensions for Chrome, Firefox, Safari, Opera and Microsoft Edge and most recently the mobile version for Safari. The extensions are already used by 17 million people.

Under the wing of Paypal, Honey’s visual identity was also strengthened, among other things with the Pangea font family … as a typographic bargain hunter, so to speak. It is used on the website (along with Swiss Typefaces’ Suisse Int’l), in the blog “milk+honey”, in YouTube videos (along with Pangea Text), in Instagram posts, in Pinterest posts, and in the browser extension itself.

As Honey is active on all major social media channels – Facebook, Twitter, Instagram, Pinterest, YouTube – the brand needs a consistent visual voice. Since the continuous texts of these platforms cannot be individualized typographically, Pangea takes over this job in the published illustrations, animations and videos.

The Honey browser extension sounds the alarm: either take a 10% discount immediately or put it on the drop list and be notified when the price falls.