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Le Cube by Procop

Contributed by Production Type on May 18th, 2022. Artwork published in .
Le Cube by Procop 1
Source: twitter.com L'imprimeur du Roi. License: All Rights Reserved.

Procop is a French paper manufacturer and merchant with a 200 years history. The family-run business is located outside the city of Limoges, in the southwest of France. They distribute all sorts of high-quality papers, with a special stronghold in the fields of classic graphic design and packaging.

Le Cube is Procop’s flagship marketing tool for papers meant for the creative industries, a series of paper samples in quadratic format.

In the pictures you will see two different typefaces. The sober sans-serif is Aktiv Grotesk, published in 2010 by Dalton Maag. It is paired with Kessler, designed by Alaric Garnier and developed with a team at Production Type. Kessler’s central qualities lie in its overall elegance and certain idiosyncratic solutions that provide the typeface with a touch of early twentieth century.

Le Cube by Procop 2
Production Type. License: All Rights Reserved.
Le Cube by Procop 3
Production Type. License: All Rights Reserved.
Le Cube by Procop 4
Production Type. License: All Rights Reserved.
Le Cube by Procop 5
Production Type. License: All Rights Reserved.
Le Cube by Procop 6
Production Type. License: All Rights Reserved.
Le Cube by Procop 7
Production Type. License: All Rights Reserved.
Le Cube by Procop 8
Production Type. License: All Rights Reserved.
Le Cube by Procop 9
Production Type. License: All Rights Reserved.
Le Cube by Procop 10
Production Type. License: All Rights Reserved.
Le Cube by Procop 11
Production Type. License: All Rights Reserved.

Typefaces

  • Kessler
  • Aktiv Grotesk

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