“Just before the SciFi Channel simply became Syfy, I was asked to pitch logos for a new SciFi look. The idea was to keep the mark less “space age” and more ethereal and mysterious. Eventually, the network changed the name and the final identity system was awarded to Proud Creative in London.” — Matt Lehman
SciFi Identity Exploration
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More Fonts In Use
ATypI 2013 – Point Counter Point, Amsterdam (NL), 9–13 October 20132013
Contributed by Florian Hardwig
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