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No Name / Sans Nom Products

Photo(s) by “Joe Clark”. Imported from Flickr on Sep 5, 2013. Artwork published in 1978.
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Old and new packaging from the No Name® product line.

Source: http://www.flickr.com. Uploaded to Flickr by Joe Clark and tagged with “helvetica”. License: All Rights Reserved.

Box Vox:

Loblaw’s “generic” No Name® brand, was launched in 1978, but not officially registered as a Canadian trademark until 1985. One of the most well-known generic brands, its distinctive yellow and black packaging was originally designed by Don Watts.

Wikipedia:

In keeping with the generic nature of the product line, the original No Name packaging showed no branding — only text with a basic product description and name, such as “freshly ground coffee” or “fabric softener,” on a solid background. Years later, a “No Name” registered trademark appeared. While other generic lines presented their packaging as black on white, Toronto designer Don Watt chose black, boldface text in a Helvetica font, all lower case, on a bright yellow background, as a means of attracting the attention of shoppers.

More in Joe Clark’s “generic” set and photos from a 2010 Don Watt exhibit.

See also Sainsbury’s.

9677735139_b5c07d7c05_k.jpg
Source: http://www.flickr.com. Uploaded to Flickr by Joe Clark and tagged with “helvetica”. License: All Rights Reserved.
4090794086_ce9596a422_o.jpg
Source: http://www.flickr.com. Uploaded to Flickr by Joe Clark and tagged with “helvetica”. License: All Rights Reserved.
7685874756_57c4152c13_h.jpg
Source: http://www.flickr.com. Uploaded to Flickr by Joe Clark and tagged with “helvetica”. License: All Rights Reserved.
7616596680_1762efc513_h.jpg
Source: http://www.flickr.com. Uploaded to Flickr by Joe Clark and tagged with “helvetica”. License: All Rights Reserved.
7816423464_98319e219d_o.jpg
Source: http://www.flickr.com. Photo by “Light Collector” on Flickr. License: All Rights Reserved.
No_name_cheese_rice_crackers_2012_(cropped).j
Source: https://en.wikipedia.org. Photo by Diclements via Wikipedia. License: Creative Commons Attribution Non-commercial Share Alike.
No-Name-DietSoda-BakingSoda-package-design.jp
Source: http://www.beachpackagingdesign.com. License: All Rights Reserved.
noname_turkeydinner.jpg
Source: http://www.charlottepantry.com. License: All Rights Reserved.
noname_kibblesnnibbles.jpg
Source: http://www.charlottepantry.com. License: All Rights Reserved.

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