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Wonderbra (1970s–present)

Contributed by Stephen Coles on Oct 7th, 2013. Artwork published in 1974.
wonderbra-logo-2012.png

Current logo set in ITC Fenice. Introduced around 2011.

Source: https://www.facebook.com. License: All Rights Reserved.

The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Until recently, ITC Grouch has been the foundation of the brand’s logo, undergoing various revisions since the early 1970s.

The company has recently switched to another high contrast serif (this time, of the 1980s): ITC Fenice.

wonderbra-logo.png

Previous logo set in a modified ITC Grouch. This version was introduced sometime in the 1990s.

Source: http://www.whalley.co.za. License: All Rights Reserved.
wb1_6521.jpg

Logo until the mid-1980s.

Source: http://typophile.com. License: All Rights Reserved.
wonderbrafitsnaturally1.jpg

Print ad, circa 2010.

Source: http://creativecriminals.com. License: All Rights Reserved.
wonderbrapencil1.jpg

Print ad, circa 2010.

Source: http://creativecriminals.com. License: All Rights Reserved.
wonderbra-1979 ad.jpg

A 1979 television ad for Wonderbra directed by Richard Avedon.

Source: http://www.youtube.com. License: All Rights Reserved.
dici-or-nothing.jpg

A 1974 television ad for Dici, a Wonderbra brand for teens.

Source: http://www.youtube.com. License: All Rights Reserved.
DiciBox2.jpg

Dici packaging and logo designed by Vance Jonson, circa 1974.

Source: https://en.wikipedia.org. License: All Rights Reserved.

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