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Firestone Logo

Contributed by Stephen Coles on Oct 9th, 2013. Artwork published in
December 1901
Source: Photo illustration by Matt Warren. License: All Rights Reserved.

With its signature flaming ‘F’, the Firestone logo is almost certainly based on the extended style of Bradley. Firestone was founded in 1900, a few years after the ATF typeface was released. Surviving with very few modifications for over 100 years, the logotype is one of the most durable identities in America, a nation that impatiently scraps even the most iconic brands.

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Corporate film from 1940s or ’50s.

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Current logo (2013).

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Firestone ad from 1903. The logo at this early stage very closely matches Bradley Extended in all letters but the ‘s’ and ‘n’.

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Firestone storefront, circa 1940.

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Source: Scan by File Photo on Flickr. License: All Rights Reserved.

Ad from the 1950s or ’60s.

Source: Debra Jane Seltzer. License: All Rights Reserved.

A Firestone location in Los Angeles sports one of the many neon signs installed over the century and still in use today.

1 Comment on “Firestone Logo”

  1. David Croy says:
    Oct 9th, 2013  11:23 pm

    This was a fantastic little article. Thanks for the research!

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