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Firestone Logo

Contributed by Stephen Coles on Oct 9th, 2013. Artwork published in December 1901.
firestone1.jpg
Source: http://www.mattwarrengraphicdesign.com. Photo illustration by Matt Warren. License: All Rights Reserved.

With its signature flaming ‘F’, the Firestone logo is almost certainly based on the extended style of Bradley. Firestone was founded in 1900, a few years after the ATF typeface was released. Surviving with very few modifications for over 100 years, the logotype is one of the most durable identities in America, a nation that impatiently scraps even the most iconic brands.

Firestone_balloon.png

Firestone ad from 1903. The logo at this early stage very closely matches Bradley Extended in all letters but the ‘s’ and ‘n’.

Source: https://en.wikipedia.org. License: All Rights Reserved.
firestone-storefont.jpg

Firestone storefront, circa 1940.

Source: http://www.firestonetire.com. License: All Rights Reserved.
Google ChromeSnap001.jpg

Corporate film from 1940s or ’50s.

Source: http://www.youtube.com. License: All Rights Reserved.
Google ChromeSnap002.jpg
Source: http://www.youtube.com. License: All Rights Reserved.
Firestone-1960s.jpg

Ad from the 1950s or ’60s.

Source: http://www.flickr.com. Scan by File Photo on Flickr. License: All Rights Reserved.
firestone-neon-sign.jpg

A Firestone location in Los Angeles sports one of the many neon signs installed over the century and still in use today.

Source: https://www.flickr.com. Debra Jane Seltzer. License: All Rights Reserved.
fd39cc9436367104152716c34c85c690.73529.jpeg

Current logo (2013).

License: All Rights Reserved.
firestone-shield.png
Source: http://www.firestonesp.com. License: All Rights Reserved.

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