Industries

Formats

Typefaces

  • These are the most common typefaces in the database, but there are many more. Try a search!

Simply Brown

Contributed by Tim Brown on Nov 12th, 2013. Artwork published in 2013.
logomark.png

Simply Brown logotype.

Source: http://simplybrown.net. Photo: Tim Brown. License: All Rights Reserved. Artwork by Tim Brown.

This is the identity and website for my wife Eileen’s new business, Simply Brown. She chose D’Amico Regatta and I worked around it. Our goals were clarity and honesty (Bernina), warmth and fun (Regatta). More about the type palette below.

Screen Shot 2013-11-12 at 11.31.12 AM.png

Crop of the homepage. Kepler Semicondensed for headings, Bernina for text and subheads.

Source: http://simplybrown.net. Photo: Tim Brown. License: All Rights Reserved. Artwork by Tim Brown.
early-choices.png

First type exploration. On the left, PLINC’s Copeland Milo with Rooney Sans (a lovely pair, but not the right choice for this project). On the right, final choices (except here, Kepler Regular at standard width).

Photo: Tim Brown. License: All Rights Reserved. Artwork by Tim Brown.
screen_shot_2013-08-11_at_4.12.56_pm.png

Slight modification to Regatta. Also, lifted the foot of the ‘i’ and rounded/bent parts of the blocky logo square. All modifications in this gif: http://cl.ly/SRie

Source: http://drbl.in. Photo: Tim Brown. License: All Rights Reserved. Artwork by Tim Brown.
sb-type.png

From top to bottom, D’Amico Regatta, Kepler Semicondensed, and JAF Bernina Sans. Kepler roughly shares Regatta’s contrast, vertical stress, and angled top serifs — enough to carry the logotype’s personality downward into the composition. And this width and weight of Kepler, Semicondensed Medium, has a rhythm similar to Bernina. If this combination is successful, Kepler is the key. Bernina does its job quietly and unobtrusively, its round dots, tailed ‘a’, two-story ‘g’, and curvy ‘y’ contentedly similar to the corresponding shapes in Kepler.

Photo: Tim Brown. License: All Rights Reserved. Artwork by Tim Brown.

Post a comment