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Anmerkung zur Pflege von Leuck Autobatterien

Contributed by Florian Hardwig on Nov 18th, 2013. Artwork published in 1958.
Leuck-back.jpg
Photo: Florian Hardwig. Courtesy of Ilja Wanka. License: Creative Commons Attribution Share Alike.

As it was common at the time, the specimen for Slogan (1958) came with a number of made up in-use samples, in all kinds of sizes, colors and paper grades. This leaflet with “Maintenance instructions for Leuck car batteries” additionally featured Erbar Grotesk and the breitfett (black extended) cut of Aurora Grotesk. Latter was revived as Annonce

Slogan can be described as a slightly beefier reprise of Charme, which was published the year before. Both brush scripts were created by Helmut Matheis. Today, Matheis turned 96. He is still active as calligrapher and lettering artist. His latest typeface design, Judo, was released earlier this year. 

Leuck-cover.jpg
Photo: Florian Hardwig. Courtesy of Ilja Wanka. License: Creative Commons Attribution Share Alike.
Leuck-open.jpg
Photo: Florian Hardwig. Courtesy of Ilja Wanka. License: Creative Commons Attribution Share Alike.
Leuck-detail.jpg
Photo: Florian Hardwig. Courtesy of Ilja Wanka. License: Creative Commons Attribution Share Alike.

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