The identity for tech news site The Verge, with its logotype set in a modified ITC Serif Gothic, was designed by Area 17. Like its predecessor ITC Avant Garde Gothic, the original photoype version of Antonio DiSpigna’s ITC Serif Gothic included various alternate glyphs and ligatures such as the ‘TH’ combo in the logo, but these are unavailable in the current digital version.
The site was designed and produced in 2011 by Code and Theory in collaboration with The Verge’s in-house designers. (The founding team is listed as Dan Chilton, Ryan Gantz, Ted Irvine, and Tate Tozer). The website is set in Adelle and FF DIN Condensed for headlines, labels, and buttons, and Helvetica/Arial for text.