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Jantzen Swimwear Ads, 1938–41

Contributed by Stephen Coles on Nov 25th, 2013. Artwork published in 1938.
6789441577_17bdd87e6d_o.jpg

1938

Source: http://www.flickr.com. Copyright the estate of George Petty. Scanned and restored by Paul Malon. License: All Rights Reserved.

Illustrations by George Petty. Futura and Spartan are often impossible to tell apart without seeing the actual metal type, so we could very well be seeing either or both here. But I’m going with Spartan given the American origin, the signpainter’s quotes, the ‘1’ with a flat terminal on the top horizontal, and the non-descending ‘J’.

jantzen-detail-petty.jpg
Source: http://www.flickr.com. Copyright the estate of George Petty. Scanned and restored by Paul Malon. License: All Rights Reserved.
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1939

Source: http://www.flickr.com. Copyright the estate of George Petty. Scanned and restored by Paul Malon. License: All Rights Reserved.
5369780745_9325f0026b_o.jpg

1939

Source: http://www.flickr.com. Copyright the estate of George Petty. Scanned and restored by Paul Malon. License: All Rights Reserved.
jantzen-detail-petty-2.jpg
Source: http://www.flickr.com. Copyright the estate of George Petty. Scanned and restored by Paul Malon. License: All Rights Reserved.
6789443163_7c5f9c3539_o.jpg

1941

Source: http://www.flickr.com. Copyright the estate of George Petty. Scanned and restored by Paul Malon. License: All Rights Reserved.

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