Illustrations by George Petty. Futura and Spartan are often impossible to tell apart without seeing the actual metal type, so we could very well be seeing either or both here. But I’m going with Spartan given the American origin, the signpainter’s quotes, the ‘1’ with a flat terminal on the top horizontal, and the non-descending ‘J’.
Jantzen Swimwear Ads, 1938–41
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More Bodoni in use
Bell Telephone System ad: “He Helps to Get the Message Through”1949
Contributed by Stephen Coles
The Patrick Melrose Novels by Edward St. Aubyn2012
- Stuart Wilson
Contributed by Chris Purcell
More in Product
More in Advertising
Ditchling Museum of Art & Craft2013
- Phil Baines
- Natalie Braune
Contributed by Phil Baines
Ad for healing waters from Lauchstädter Brunnenc. 1910
Photo(s) by “altpapiersammler” on Flickr.
More Fonts In Use
Microsoft logo mashup (ad in ATypI 2015 program)
- Simon Daniels
Photo(s) by Stephen Coles on Flickr.
Poster for Umberto Eco’s Sıfır Sayı (Numero Zero)2015
- Geray Gencer
Photo(s) by “Geray Gencer” on Flickr.
The Inspired Home: Nests of Creatives2014
- Jeanette Abbink
- Emily CM Anderson
Contributed by Florian Hardwig