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Jantzen Swimwear Ads, 1938–41

Contributed by Stephen Coles on Nov 25th, 2013. Artwork published in .
    jantzen-detail-petty.jpg
    Source: http://www.flickr.com Copyright the estate of George Petty. Scanned and restored by Paul Malon. License: All Rights Reserved.

    Illustrations by George Petty. Futura and Spartan are often impossible to tell apart without seeing the actual metal type, so we could very well be seeing either or both here. But I’m going with Spartan given the American origin, the signpainter’s quotes, the ‘1’ with a flat terminal on the top horizontal, and the non-descending ‘J’.

    6795870669_c276a5a730_o.jpg
    Source: http://www.flickr.com Copyright the estate of George Petty. Scanned and restored by Paul Malon. License: All Rights Reserved.

    1939

    6789443163_7c5f9c3539_o.jpg
    Source: http://www.flickr.com Copyright the estate of George Petty. Scanned and restored by Paul Malon. License: All Rights Reserved.

    1941

    6789441577_17bdd87e6d_o.jpg
    Source: http://www.flickr.com Copyright the estate of George Petty. Scanned and restored by Paul Malon. License: All Rights Reserved.

    1938

    5369780745_9325f0026b_o.jpg
    Source: http://www.flickr.com Copyright the estate of George Petty. Scanned and restored by Paul Malon. License: All Rights Reserved.

    1939

    jantzen-detail-petty-2.jpg
    Source: http://www.flickr.com Copyright the estate of George Petty. Scanned and restored by Paul Malon. License: All Rights Reserved.

    Typefaces

    • Bodoni
    • Franklin Gothic
    • Spartan

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