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ERCO Lighting logo

Contributed by Stephen Coles on Dec 2nd, 2013. Artwork published in .
    erco-logo.png
    Source: http://www.erco.com License: All Rights Reserved.

    Thanks to Manuel Wesely for calling our attention to this example of a “type weight gradient”, the logo for ERCO, manufacturer of architectural lighting. Otl Aicher designed the mark in 1974, the same year as Christof Gassner’s Canton logo.

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    3 Comments on “ERCO Lighting logo”

    1. Dec 2nd, 2013  6:08 pm

      I happen to have the Erco style guide. Love the last paragraph: »Selbst Fachleute tun sich schwer, Schriften zu erkennen. Am sichersten kann man die Univers aus anderen Grotesk-Schriften herausfinden, wenn man das kleine a betrachtet. Bei der Univers hat es einen stumpfen Auslauf, der sich verjüngt.« (I’ll replace the image with a better one when I’m with my real camera again.)

    2. Dec 2nd, 2013  6:09 pm

      (Mh, however I try to format it, this image function doesn’t work that well …)

    3. Dec 2nd, 2013  8:58 pm

      OS X dashboard translates “stumpfen Auslauf,” as “a blunt discharge”. Great!

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