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27: Estudio de Naming

Contributed by Stephen Coles on Dec 12th, 2013. Artwork published in .
    imagen_02.08.13_14.22.41_1920.jpg
    Source: http://www.solofficial.com License: All Rights Reserved.

    “Naming company based in Barcelona. Their name came from the twenty-seven letters the spanish alphabet has. Translating letters into numbers was the key to create an uniform and interesting system to communicate the work of the studio.” — Solo

    The name is set in Caslon 540 Swash. Various sources influenced the lovely custom vertical ligature.

    imagen_05.04.13_00.14.51_1920.jpg
    Source: http://www.solofficial.com License: All Rights Reserved.
    imagen_05.04.13_00.17.36_1920.jpg
    Source: http://www.solofficial.com License: All Rights Reserved.
    imagen_02.08.13_14.25.00_1920.jpg
    Source: http://www.solofficial.com License: All Rights Reserved.
    imagen_02.08.13_14.25.13_1920.jpg
    Source: http://www.solofficial.com License: All Rights Reserved.

    Typefaces

    • Big Caslon
    • Caslon 540
    • Franklin Gothic

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