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Sera Logo

Contributed by Florian Hardwig  on Dec 20th, 2013.
Source: License: All Rights Reserved.

Established in 1970, “sera has been manufacturing innovative high quality products for aquariums, ponds and terrariums for over 40 years, and is one of the most important manufacturers in these ranges worldwide.” —

The logo uses — a possibly slightly customized — Churchward Design Bold (also known as Churchward Galaxy). “Churchward Design 70 (1970), a seemingly Bauhaus-influenced typeface (though Churchward denies any outside influences on his work), has a family of no less than 72 variants. Where the Bauhaus would have probably settled with one version, all lower case, Churchward Design 70 was the starting point for a varied agglomeration, suggesting infinite possibilities and amalgamations derived from a single skeleton. It includes bolds, ultra-bolds, italics, metallics, hairlines, outlines, multi-lines, shadows (morning/evening), shadow-outlines, chisels, ‘mystic’ shadows, ‘sparkly’, no-end, and on the list continues …” — David Bennewith in his monograph on Joseph Churchward, 2009.

2 Comments on “Sera Logo”

  1. Dec 20th, 2013  1:11 pm

    I like this logo. I believe I first noticed it on a building sign while riding a Berlin train with Florian. It stood out.

  2. Dec 20th, 2013  2:17 pm

    Yes — it can be seen from the elevated U1 train when approaching Kottbusser Tor. The company is based in Heinsberg, near Cologne. ‘Sera’ is derived from the founder’s name, Sepp Ravnak.

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