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Delta-9 Marijuana

Contributed by Stephen Coles on Dec 28th, 2013. Artwork published in 2013.
Berger.Fohr-Icon.Magazine.Rethink.02.jpg
Source: http://bergerfohr.com. License: All Rights Reserved.

Berger & Föhr:

“Icon Magazine asked us to create a ‘Rethink’ for Issue 122: Future 50. We chose to address marijuana. ‘Rethink’ is a one page feature where Icon asks graphic designers to redesign something they think needs updating, has been poorly designed, or relates to a problem in need of solving. Marijuana was in the news, it was about to be legalized in our home state of Colorado, and as a consumer product it was in much need of a new identity, brand, and packaging overhaul. 

Laurenz Brunner’s LL Circular was the typeface selected to support the identity for its contemporariness, ‘unmistakable character and universal appeal’.”

Berger.Fohr-Icon.Magazine.Rethink.01.jpg
Source: http://bergerfohr.com. Rendering by Will Geddes. License: All Rights Reserved.
Berger.Fohr-Icon.Magazine.Rethink.04.jpg
Source: http://bergerfohr.com. License: All Rights Reserved.

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