“Kentucky After Dark” tourism campaign
Contributed by Matthijs Herzberg on Oct 23rd, 2023. Artwork published in
.
Source: www.instagram.com License: All Rights Reserved.
“Kentucky After Dark” is an advertising campaign devised by indie agency Coomer, on behalf of a collective of small local Kentucky tourism boards. The campaign aims to highlight local spooky and paranormal folklore to draw people to lesser-known sites throughout the state, using a passport program. The passport contains imagery and descriptions of each location, as well as fill-in sections for participants.
The campaign’s primary logo is custom-lettered by designer Jason Carne. Supporting typography on the passport is set in EFCO Colburn and Thanatos, a typeface originally designed for a horror film, with some Las Vegas Fabulous. The website additionally uses Basement Grotesque.
Source: www.instagram.com License: All Rights Reserved.
Source: www.instagram.com License: All Rights Reserved.
Source: www.instagram.com License: All Rights Reserved.
Source: www.instagram.com License: All Rights Reserved.
Source: www.kentuckyafterdark.com License: All Rights Reserved.
Website with details about one of the locations
Source: www.kentuckyafterdark.com License: All Rights Reserved.
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