The visual identity for the Australian Crown Ruler brand was designed by Play On Play Studio based in Melbourne. As mentioned in Crown Ruler’s website:
Since the year 2000, the name Crown Ruler has been synonymous with forward-thinking music in Australia and beyond. With a ubiquitous presence on the music landscape, Crown Ruler has played a dynamic and indispensable role championing the soulful underground.
Rooted in touring and events, the CR brand has expanded into a multi-faceted ecosystem of services and resources. […] Today, Crown Ruler extends to an artist booking agency, a record label, a boutique store, a respected mix series, management, music consultancy and services, venue bookings, brand alignments and much more.