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Isabella Stewart Gardner Museum logo

Contributed by Florian Hardwig  on Feb 3rd, 2014.
Source: License: All Rights Reserved.
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Source: Omunene. License: All Rights Reserved.
Source: studio-s. License: All Rights Reserved.
Source: jess_melanson. License: Creative Commons Attribution.

5 Comments on “Isabella Stewart Gardner Museum logo”

  1. Fletch says:
    Feb 4th, 2014  10:43 pm

    Am I the only one thinking how crap this wordmark looks? What’s with the combined 'T’ and 'E’ in 'Stewart’? It looks like 'Sewart’.

    From what I can see of the character map of Mantinia, 'TE’ is not even a ligature as a feature of the font. Someone has just thought it was a good idea and made it.

    And why is 'Gardner’ the only one of the three names to have a capital letter? Should all 3 names be lead with capitals? It just doesn’t look right. 

    Someone with a bit more sense should have stopped this idea before it started.


  2. Fletch says:
    Feb 4th, 2014  10:47 pm

    ps, as to my last response, I can see that 'TE’ is a feature of the font – code 2020. That doesn’t mean it is a good idea to use it in a wordmark…

  3. Feb 6th, 2014  2:44 pm

    Apparently, there was the wish to make the big ‘G’ the center of the wordmark. In this regard, the fancy ‘TE’ ligature makes sense. Otherwise, the three lines wouldn’t be centered anymore. The swash ‘R’ on the right takes the same line. But I agree that the idea doesn’t really work well. The ‘G’ does not stand out enough.

    I guess there were two colliding ideas: to state the full name of the patron and to accentuate the initial ‘G’ of the actually used name, which is, short and simple, “the Gardner”. 


  4. chris says:
    Feb 25th, 2014  10:52 pm

    This is by 2x4. Was done about ten years ago, I think, before the museum expanded.

  5. Feb 27th, 2014  8:17 am

    Thank you, Chris. I’ve added the designer credits. See more work for the Gardner Museum on the 2×4 website.

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