In 1959, Lou Dorfsman was given the impossible task of following William Golden (the designer of the “eye logo”) as Creative Director at CBS Television. One of the most important contributions to the CBS corporate image was his expounding upon Golden’s high contrast Didone designs with help from ATF alum Freeman “Jerry” Craw.
CBS Identity, 1960s
CBS. License: All Rights Reserved.
Source: http://theinvisibleagent.wordpress.com. License: All Rights Reserved.
Source: http://madamepickwickartblog.com. CBS. License: All Rights Reserved.
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