In 1959, Lou Dorfsman was given the impossible task of following William Golden (the designer of the “eye logo”) as Creative Director at CBS Television. One of the most important contributions to the CBS corporate image was his expounding upon Golden’s high contrast Didone designs with help from ATF alum Freeman “Jerry” Craw.
CBS Identity, 1960s
CBS. License: All Rights Reserved.
Source: http://theinvisibleagent.wordpress.com. License: All Rights Reserved.
Source: http://madamepickwickartblog.com. CBS. License: All Rights Reserved.
Source: http://www.flickr.com. License: All Rights Reserved.
Post a comment
More Fonts In Use
Contribute to the Collection
Fonts in Use is a collaborative project. Create an account and submit your own work or other examples of typography.
Cover for Lay In – Lay Out by Piet Schreuders1997
- Piet Schreuders
Contributed by Florian Hardwig
The Painter of Modern Life, Penguin Books Great Ideas Edition2010
- David Pearson
Contributed by Tânia Raposo