In 1959, Lou Dorfsman was given the impossible task of following William Golden (the designer of the “eye logo”) as Creative Director at CBS Television. One of the most important contributions to the CBS corporate image was his expounding upon Golden’s high contrast Didone designs with help from ATF alum Freeman “Jerry” Craw.
CBS Identity, 1960s
CBS. License: All Rights Reserved.
Source: http://theinvisibleagent.wordpress.com. License: All Rights Reserved.
Source: http://madamepickwickartblog.com. CBS. License: All Rights Reserved.
Source: http://www.flickr.com. License: All Rights Reserved.
Post a comment
More Fonts In Use
Jeni’s Holiday 2014 Catalog2014
- Jeni’s Splendid Ice Creams
- Nigel Ewan
- Kelsey McClellan
Contributed by Nigel Ewan
Contribute to the Collection
Fonts in Use is a collaborative project. Create an account and submit your own work or other examples of typography.