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Delhaize packaging

Contributed by Indra Kupferschmid on Feb 15th, 2014.
Source: License: All Rights Reserved.

Ourtype on twitter: “Sansa is the font of choice of Belgium’s food emporium Delhaize.”

Indeed, they use Fred Smeijers’s warm, informal typeface on a lot of different packaging design, as the main, the secondary typeface, or even in distressed form like on the charcuterie products below. (The website of Delhaize deserves a post on its own, using FF Netto as webfonts.)

Source: License: All Rights Reserved.
Source: License: All Rights Reserved.

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