The first Italian edition of the European Design Awards and Festival took place in Naples from 30 May to 2 June, with the partnership of AIAP (Italian Association of Visual communication). The visual identity sprang off from the collaboration between two Italian design practices. Naples-based studio Dotfog populated the identity with a series of bizarre figures taken from local history that evolves in infinite combinations, while Studio FM Milano worked on a theatrical representation of Naples inspired by the 18th-century postcards sold to the Grand Tour travelers from all over Europe. Three images based on the most traditional Neapolitan views were reconstructed, three bright colors (light blue, pink, orange) and three words were chosen (‘Volcanic’, ‘Tumultuous’ and ‘Sunny’).
Together with these design decisions, the choice of Roma Neue – practical, clean, legible, perfect for exhibition design and corporate identity – contributed to create a sort of visual tapestry able to express the essence of design and celebrate European culture.
