Industries

Formats

Typefaces

  • These are the most common typefaces in the database, but there are many more. Try a search!

Patria ad

Photo by dr. shordzi on Flickr. Imported on Mar 3, 2014. Artwork published in 1936.
12897336294_af9284b0c3_o.jpg
Source: http://www.flickr.com. Uploaded to Flickr by dr. shordzi and tagged with “quick” and “futura”. License: All Rights Reserved.

Patria portable typewriter ad, Switzerland, 1930s.


2 Comments on “Patria ad”

  1. Mar 5th, 2014  9:11 pm
    Edit

    The Patria port­able typewriter was launched in 1936. Quick a.k.a Trafton Script was released only three years earlier. Stempel Garamond kursiv (1926) and Futura fett (1928) were also relatively contemporary choices. The whole ad looks very modern, with the colored photography and the contrasting mix of typefaces. The warped Patria logo may look like a cheap and inappropriate MS Word effect to us, but it must have felt pretty adventurous back then.

    There are lots of little things to discover: The figures of metal Futura fett were not tabular. The italic text uses a couple of ligatures: ch, ff, ft. Emphasis within italics is achieved by the means of letterspacing (“einmal” on the 4th line from the bottom).

  2. Apr 17th, 2014  11:41 pm
    Edit

    Also, the square-barred ‘1’. I assumed that Futura’s always had an angled terminal and that Spartan and other followers were flat. I guess not! Here’s another square-barred ‘1’ in 1936 Germany.

Post a comment