Daisy is a 16mm short film created by director David J Adams in late 2023, featuring model Daisy Parker, together with poems that she wrote and then read.
The graphics were designed by London-based creative studio and publisher Cash & Carry. The title is set in Plain Form’s Ready Active, sporting a bold red and a slight three-dimensional effect, as if traced with lipstick – or written in blood. Credits and subtitles use Dinamo’s Gaisyr Mono with its recognizable ‘butterfly’ serifs.