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M.A.P

Contributed by Stephen Coles on Mar 15th, 2014. Artwork published in .
M.A.P 1
Source: www.yesstudio.co.uk License: All Rights Reserved.

“M.A.P are a creative management agency, representing the top tier of fashion photographers and styling talent worldwide. Commissioned by founder Julie Brown, YES proposed a complete overhaul of visual communication both digitally and in print. We developed a typographic identity based around a strong graphic contrasts — between the bold company letterforms and the more delicate supporting typography.” — YES

I like the typographic approach here: antique type constrasting with distinctly modern content. Though they may get better results from the screen-optimized Sweet Sans or Trio Grotesk (replacing the limited Engravers Gothic) and Harriet (for ITC New Baskerville).

M.A.P 2
Source: www.yesstudio.co.uk License: All Rights Reserved.
M.A.P 3
Source: www.yesstudio.co.uk License: All Rights Reserved.

Typefaces

  • Engravers Gothic
  • ITC New Baskerville

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