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M.A.P

Contributed by Stephen Coles on Mar 15th, 2014.
    yesstudio-132-w1200.jpg
    Source: http://www.yesstudio.co.uk License: All Rights Reserved.

    “M.A.P are a creative management agency, representing the top tier of fashion photographers and styling talent worldwide. Commissioned by founder Julie Brown, YES proposed a complete overhaul of visual communication both digitally and in print. We developed a typographic identity based around a strong graphic contrasts — between the bold company letterforms and the more delicate supporting typography.” — YES

    I like the typographic approach here: antique type constrasting with distinctly modern content. Though they may get better results from the screen-optimized Sweet Sans or Trio Grotesk (replacing the limited Engravers Gothic) and Harriet (for ITC New Baskerville).

    yesstudio-133-w1200.jpg
    Source: http://www.yesstudio.co.uk License: All Rights Reserved.
    yesstudio-134-w1200.jpg
    Source: http://www.yesstudio.co.uk License: All Rights Reserved.

    Typefaces

    • Engravers Gothic
    • ITC New Baskerville

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