BEC1972 brand identity
BEC1972 began with a vision: a future where everyone lives better. This idea unites artisans, designers, and industrialists to create a distinctive brand—a small-scale furniture publisher that crafts pieces on demand, with no stock, using minimal materials to minimize environmental impact.
The publisher grew out of BEC Industries, drawing on decades of experience in architecture and design. BEC’s rich history includes producing television sets in the 1980s and contributing to iconic events like the Barcelona Olympic Games and the Seville Expo. Today, they leverage their past to build a sustainable future for housing.
For their first collection, they collaborated with one of the foremost names in design: Carles Riart. Most of Carles’ work has been driven by private commissions, but his goal is to create a better future for everyone. He aims to share his knowledge by designing furniture that looks to the future and promotes well-being. His philosophy is evident in every piece.
Casa Bien was entrusted with developing the brand strategy, visual and verbal identity, art direction for photography, audiovisual production, and building their e-commerce platform. This comprehensive project reflects Casa Bien’s deep alignment and strong connection with the brand.
