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Chicago Tribune, 2008–09

Contributed by Font Bureau on Feb 14th, 2012. Artwork published in 2008.
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Seeking to engage readers in a different way and to amplify the best of what the paper has to offer, design director Jonathon Berlin spearheaded a brave, new look for the Chicago Tribune. “I think what we’ve managed to do is take the way that you’re used to reading a big-city broadsheet daily and just sort of turn it on its ear.”

His search for a cutting-edge sans serif with a lot of flavor and a companion slab serif led him to Cyrus Highsmith’s Salvo Sans and Salvo Serif (originally called Boomer Sans & Serif).

For extra contrast with the bold news heads, Berlin commissioned a special Thin weight of Salvo Serif for lighter-than-air skyboxes and fashionable lifestyle headlines.

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