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Expo 67

Contributed by Shiva Nallaperumal on May 28th, 2014. Artwork published in .
Expo 67 1
License: All Rights Reserved.

Designer Julien Hébert is best known for designing the identity system for the 1967 International and Universal Exposition or Expo 67, in Montreal, Canda. The design is in tune with the prevailing modernist traditions of the time and uses Univers for text and Optima for the logotype. 

Expo 67 2
Source: butdoesitfloat.com License: All Rights Reserved.
Expo 67 3
Source: butdoesitfloat.com License: All Rights Reserved.
Expo 67 4
Source: butdoesitfloat.com License: All Rights Reserved.
Expo 67 5
Source: butdoesitfloat.com License: All Rights Reserved.
Expo 67 6
Source: butdoesitfloat.com License: All Rights Reserved.
Expo 67 7
Source: www.aisleone.net License: All Rights Reserved.
Expo 67 8
Source: blog.wanken.com License: All Rights Reserved.
Expo 67 9
Source: www.laffichiste.com License: All Rights Reserved.
Expo 67 10
License: All Rights Reserved.
Expo 67 11
License: All Rights Reserved.

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  • Optima
  • Univers

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2 Comments on “Expo 67”

  1. Boy have the times changed.  You simply would not recognize Man and His World today.

  2. Frances K. says:
    Sep 9th, 2017 6:53 pm

    Optima, a perfect choice for the “Expo67” logo.
    What a fantastic world exposition it was!

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