An independent archive of typography.
to participate.




Industries

Formats

Typefaces

  • These are the most common typefaces in the database, but there are many more. Try a search!

Helvetica and Curitiba, Brazil

Contributed by Franco Ferreira on Aug 3rd, 2014.
    imovel_derosso2.jpg
    Source: http://images.google.com License: All Rights Reserved.

    Curitiba, capital of the state of Paraná, has an unique relationship with the Helvetica typeset.

    Through the years, Curitiba is treated as a model for urbanization and, especially, public transportation. With intense awareness campaigns in the 90's, Curitiba is very clean for the standards of big cities. The success for these campaigns came with the use of great design. The use of Helvetica in the campaign “Se-pa-re” (Portuguese for Separate) shows an understanding that design can facilitate communication of ideas to people.

    Along with these campaigns, Public Transportation of Curitiba is, by far, where Helvetica is most used. Everything between the IDs of buses and their routes, through notices inside the buses and bus stops are written in Helvetica. Thinking, again, about the best clarity that the font has.

    The street signs are an use of Helvetica Rounded, and it shows a clean design and a great place for advertisement. Created by Plamarc, these signs became another unnoticed trademark of Curitiba.

    DSC08776.jpg
    Source: http://images.google.com License: All Rights Reserved.
    P1100713.JPG
    Source: http://images.google.com License: All Rights Reserved.
    onibus.jpg
    Source: http://images.google.com License: All Rights Reserved.
    produto_50916a86d9082660445289327f0ebf9bd1d0c
    Source: http://images.google.com License: All Rights Reserved.
    curitiba-806x445.jpg
    Source: http://images.google.com License: All Rights Reserved.

    Typefaces

    • Helvetica
    • Helvetica Rounded

    Formats

    Industries

    Designers/Agencies

    Tagged with

    Artwork location

    Post a comment

    More Helvetica in use

    Contribute to the Collection
    Contribute Fonts in Use is a collaborative project. Create an account and submit your own work or other examples of typography.


    Ads Via The Deck