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LeBron 11 website

Contributed by Webtype on Sep 15th, 2014. Artwork published in
circa 2013
.
LeBron 11 website 1
Source: lebron11.nikeinc.com License: All Rights Reserved.

Nike celebrates the long and ongoing collaboration with LeBron James and the release of the latest shoe model (LeBron 11) of the basketball star with a striking micro-website. The use of Albertus for the headings of each chapter and Nitti for the rest of the text accents the geometric graphics.

LeBron 11 website 2
Source: lebron11.nikeinc.com License: All Rights Reserved.
LeBron 11 website 3
Source: lebron11.nikeinc.com License: All Rights Reserved.
LeBron 11 website 4
Source: lebron11.nikeinc.com License: All Rights Reserved.
LeBron 11 website 5
Source: lebron11.nikeinc.com License: All Rights Reserved.

Typefaces

  • Nitti
  • Albertus

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2 Comments on “LeBron 11 website”

  1. Albertus is a typeface that really requires kerning — especially around its ‘A’ and ‘T’. Words like GREATNESS and GENERATION are dramatically improved when kerning is enabled through text-rendering: optimizeLegibility.

  2. Keep in mind, though, that, according to Elliot Jay Stocks, text-rendering: optimizeLegibility

    isn’t an official CSS property and in theory could become unsupported at any time. It’s also been known to cause a few issues.

    The more future-proof, powerful, and safer way of turning on kerning is to use the font-feature-settings property.

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