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Teen pregnancy awareness campaign

Contributed by Gareth Hague on Dec 27th, 2014. Artwork published in .
Teen pregnancy awareness campaign 1
Ogilvy & Mather. License: All Rights Reserved.

A series of posters for a teen pregnancy awareness campaign, controversial for its portrayal of teenagers which some awareness groups viewed as ‘demonizing’.

Sociologist Gretchen Sisson:

Public service announcements that claim to be about “preventing teen pregnancy” are more frequently about shaming and stigmatizing young parents. This is not a way to encourage young people to take control of their reproductive lives, and it’s certainly not a way to support young families.

Headline typography and ‘sex has consequences’ type use Elephant Medium.

Teen pregnancy awareness campaign 2
Ogilvy & Mather. License: All Rights Reserved.
Teen pregnancy awareness campaign 3
Ogilvy & Mather. License: All Rights Reserved.

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  • Elephant (Alias)

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