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The Social Network

How to promote a film about Facebook without saying “Facebook”.

Contributed by Stephen Coles on Dec 18th, 2010. Artwork published in 2010.
The Social Network movie poster

“The Social Network” poster (overview and detail) by Neil Kellerhouse

Klavika and the Facebook logo

Klavika (above) and the Facebook logo (below) showing adjustments to the ‘fa’ connection, ‘k’, and width of the ‘c’.

The Facebook logo was designed by Joe Kral and Cuban Coucil. It is a judicious modification of Eric Olson’s Klavika, with tighter spacing, some wider lettershapes, and a taming of Klavika’s very distinctive ‘k’. In the same way that Facebook represents the culture and technology of a decade, Klavika does the same for typeface design — well crafted but blatantly simple, monolinear, square, nearly devoid of any calligraphic ancestry.

“The Social Network” film, in turn, uses Klavika (along with Futura) for its logo and promotional graphics. It’s an expected and obvious choice, but it works well. It says “Facebook” without having to say it outright.

“The Social Network” opening title, via the Movie Title Stills Collection.


1 Comment on “The Social Network”

  1. MATTVARNISH says:
    Jan 28th, 2011  3:12 am
    Edit

    My talented friend, Neil Kellerhouse, did this poster (and many other great ones). You will most likely recognize many of his works.

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