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Tourism of Moldova visual brand identity

Contributed by Dmitri Moruz on May 7th, 2015. Artwork published in
April 2015
.
Official dress
Source: dmoruz.com License: All Rights Reserved.

Official dress

A self-initiated project of a visual brand identity proposal to be used by Tourism of Moldova. The solution makes extensive use of the color yellow and a bespoke typeface, Molda Bold, created specifically for this project. The project is designed in a way that is easy to maintain and cost-effective.

Because of the fact that there is a low awareness of Moldova, there is a need for bold and straightforward communication. Moldova is a small southern country that needs a bold typeface. Molda Bold is a modern interpretation of old letterforms. The typeface contains an alternate comma that shows the geographical contours of the country.

Advertising
Source: dmoruz.com License: All Rights Reserved.

Advertising

Brochure spread
Source: dmoruz.com License: All Rights Reserved.

Brochure spread

Brochure cover
Source: dmoruz.com License: All Rights Reserved.

Brochure cover

Souvenirs
Source: dmoruz.com License: All Rights Reserved.

Souvenirs

Umbrellas
Source: dmoruz.com License: All Rights Reserved.

Umbrellas

Guide book
Source: dmoruz.com License: All Rights Reserved.

Guide book

Tote bag
Source: dmoruz.com License: All Rights Reserved.

Tote bag

Molda Bold type
Source: dmoruz.com License: All Rights Reserved.

Molda Bold type

Large bag
Source: dmoruz.com License: All Rights Reserved.

Large bag

Stamps
Source: dmoruz.com License: All Rights Reserved.

Stamps

Tourism of Moldova visual brand identity 12
Source: dmoruz.com License: All Rights Reserved.

Typefaces

  • Molda Bold
  • Pragmatica
  • PF Regal Text

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