»iamgod: aesthetic/semiotic research/development« is our
laboratory for typography and type design in its social and
political contexts. We use type design and publishing as methods to
investigate societal phenomena from the perspective of typography
and writing.
The type designer is an agitator connected to a lot of
interhuman interfaces and relations beyond pure craftsmanship. Type
as the visuality of language is embedded within the broad contexts
of language such as cultural identity, accessibility and
democratisation of social processes, symbolic violence and
propaganda, political communication, technical
evolution More…
»iamgod: aesthetic/semiotic research/development« is our laboratory for typography and type design in its social and political contexts. We use type design and publishing as methods to investigate societal phenomena from the perspective of typography and writing.
The type designer is an agitator connected to a lot of interhuman interfaces and relations beyond pure craftsmanship. Type as the visuality of language is embedded within the broad contexts of language such as cultural identity, accessibility and democratisation of social processes, symbolic violence and propaganda, political communication, technical evolution and pop culture. Looking up those topics within contemporary type design discussions, you will barely find them.
The largest part of literature on typography and type design consists of rulebooks, monographies and biographies of well-known type designers or catalogues of new typefaces. However, it is striking to observe that there are indeed only a few publications that contextualize type design and typography: In which context are typefaces used, how and why? Which political or cultural entity can be found in the designed object? How can the visuality of writing be a seismograph?
To take position in this blankspace we founded »Iamgod – Aesthetic and Semiotic Research and Development«, in 2017 as a manifesto that builds a centralized and visible laboratory. Within this manifesto we publish publications, projects and typefaces concerning diverse cultural contexts we find interesting and also offer our space to other researchers and designers.
