Sugar Lounge commissioned a brand identity for the rebrand of their venue based in Manly, Sydney, sitting just off the famous beachfront.

The brief was to create an kitchy tongue-n-cheek Hawaiian theme, which has been created through the use of wordplay/puns, a colour palette consisting of neon pink, Marrs green, gold, black, off-white, pastel pink, and pastel green. Modern kitsch/neon serif and sans serif typographic combinations as welll as commissioned illustrational and typographic elements have been created.

This brand and execution includes print, digital, packaging, and clothing collateral.

Illustrations by Cara Diffey.

Menu, detail.

The Lawns commissioned a brand identity for their new restaurant venue based in Longueville, Sydney, sitting within an established bowling green club and designed by Kelly Shield.

The brief was to create an English Lawns theme, which was established through the use of a colour palette consisting of subdued tones of black, beige, and vibrant green. Modern vintage serif and sans-serif typographic combinations – specifically Harbour, Trade Gothic, Jude, and Maple – are paired with illustrational elements compromised of florals and butterflies.

Unfortunately the venue has now closed, but the following images showcase the brand roll-out across both print and digital platforms. This project was awarded in the competitions by Communication Arts and the Type Directors Club NYC.

Dish is the manifestation of an idea that was sparked by Kelly Shield.

The project emerged as a collaborative cookbook illustrating the spectacular involvement, merit, and contributions of the hospitality community toward a fundraising goal for the Starlight Children’s Foundation, to which all proceeds go.

It showcases a selection of forty-four of Australia’s most renowned culinary institutions, featuring chefs, restaurants, and cafes. Participants of the project include
10 William Street, Acme, Africola, Aubergine, Bar Pho, Bistro Rex, Blackstar Pastry, Bodega 1904, Brickfields, Brick Lane, Cha :i Boi, Christine Manfield, Continental Deli, Cornersmith, Cutler & Co, Dead Ringer, Ester, Firedoor, Gelato Messina, Hubert, Icebergs, Kensington Street Social, Lalla Rookh, Lee Ho Fook, Longrain, Lotus, LP Meats, Manta Restaurant & Bar, Nu Nu, Otto, Pinbone, Porteno, Renae Smith, Rising Sun Workshop, Russo & Russo, Saga, Saint Peter, Smith & Daughters, Stanbuli, Straight To The Source, The Apollo, The Dolphin Hotel, The Stinking Bishops, Three Williams, and Trunk Road.