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    <title>Lauren Hart</title>
    <link>https://fontsinuse.com/contributors/26618/lululefferts</link>
    <description>Uses contributed by Lauren Hart</description>
    <atom:link xmlns:atom="http://www.w3.org/2005/Atom" href="https://fontsinuse.com/contributors/26618/lululefferts.rss" type="application/rss+xml" rel="self"/>
    <language>en</language>
    <copyright>Copyright 2026 , FontsInUse.com LLC</copyright>
    <pubDate>Tue, 14 Jul 2026 16:34:01 +0000</pubDate>
    <lastBuildDate>Tue, 14 Jul 2026 16:34:01 +0000</lastBuildDate>
    <ttl>3600</ttl>
    <item>
      <title><![CDATA[Atmos USA: “The Thrill of the Hunt” campaign]]></title>
      <link>https://fontsinuse.com/uses/38838/atmos-usa-the-thrill-of-the-hunt-campaign</link>
      <description><![CDATA[Contributed by <a href="/contributors/26618/lululefferts">Lauren Hart</a><br/><a href="https://fontsinuse.com/uses/38838/atmos-usa-the-thrill-of-the-hunt-campaign"><img src="https://assets.fontsinuse.com/static/use-media-items/134/133958/upto-700xauto/69b56b80/139704472_411329760289423_9181263257531307128_n.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.atmosusa.com/" target="_blank" rel="noopener">www.atmosusa.com</a></span>&nbsp;</b><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/typefaces/92990/taters"><img src="https://assets.fontsinuse.com/static/samples/6/5311/440/4/5c50aa8f/taters.png"/></a><br/><a href="https://fontsinuse.com/typefaces/44/helvetica"><img src="https://assets.fontsinuse.com/static/samples/8/7433/440/4/67af27e7/helvetica.png"/></a><br/><a href="https://fontsinuse.com/typefaces/1160/univers"><img src="https://assets.fontsinuse.com/static/renders/13/1160/400/4/6a5523f5/univers.png"/></a><br/><br/><p>Designed by Portland-based studio <a href="http://fontsinuse.com/designers/9684/fisk">FISK</a> in collaboration with the atmos USA in-house team, <a href="http://www.atmosusa.com/">atmos USA</a>’s “Thrill of the Hunt” campaign uses Tommi Sharp’s <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/92990/taters" data-entity-code-id="92990" data-entity-code-type="TypeEntity">Taters</a></strong> to encourage sneakerheads to “go wild”. Inspired by stamps carved from potatoes, the typeface’s chunky, organic shapes compliment the animal prints used in the campaign. FISK pairs Taters with stalwart <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/44/helvetica" data-entity-code-id="44" data-entity-code-type="TypeEntity">Helvetica</a></strong>, an official atmos USA brand typeface. Still in use as of February 2021, the campaign spans advertising, environmental graphic design, social media, and the atmos USA house-brand clothing line.</p>

<p>The Atmos logo uses <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/1160/univers" data-entity-code-id="1160" data-entity-code-type="TypeEntity">Univers</a></strong> 85 Extra Black.</p><br/><a href="https://fontsinuse.com/uses/38838/atmos-usa-the-thrill-of-the-hunt-campaign"><img src="https://assets.fontsinuse.com/static/use-media-items/134/133956/upto-700xauto/69b56b80/131072085_681986909148056_7402137277014483336_n.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.atmosusa.com/" target="_blank" rel="noopener">www.atmosusa.com</a></span>&nbsp;</b><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/38838/atmos-usa-the-thrill-of-the-hunt-campaign"><img src="https://assets.fontsinuse.com/static/use-media-items/134/133957/upto-700xauto/69b56b80/132536195_825053998056499_5888651094635698446_n.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.atmosusa.com/" target="_blank" rel="noopener">www.atmosusa.com</a></span>&nbsp;</b><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/38838/atmos-usa-the-thrill-of-the-hunt-campaign"><img src="https://assets.fontsinuse.com/static/use-media-items/134/133959/upto-700xauto/69b56b80/140057042_872427543554651_5259709694433854763_n.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.atmosusa.com/" target="_blank" rel="noopener">www.atmosusa.com</a></span>&nbsp;</b><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/38838/atmos-usa-the-thrill-of-the-hunt-campaign"><img src="https://assets.fontsinuse.com/static/use-media-items/134/133960/upto-700xauto/69b56b80/142535944_1329944920701079_5422950659787805827_n.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.atmosusa.com/" target="_blank" rel="noopener">www.atmosusa.com</a></span>&nbsp;</b><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/38838/atmos-usa-the-thrill-of-the-hunt-campaign"><img src="https://assets.fontsinuse.com/static/use-media-items/134/133962/upto-700xauto/69b56b80/140749550_417191796181913_6637763927769338982_n.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.atmosusa.com/" target="_blank" rel="noopener">www.atmosusa.com</a></span>&nbsp;</b><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/>This post was originally published at <a href="https://fontsinuse.com/uses/38838/atmos-usa-the-thrill-of-the-hunt-campaign">Fonts In Use</a><hr/>]]></description>
      <guid>https://fontsinuse.com/uses/38838/atmos-usa-the-thrill-of-the-hunt-campaign</guid>
      <pubDate>Tue, 02 Mar 2021 12:39:30 +0000</pubDate>
      <author>Lauren Hart</author>
    </item>
    <item>
      <title><![CDATA[Bon Appétit, “Special Holiday Issue”, December 2020]]></title>
      <link>https://fontsinuse.com/uses/38581/bon-appetit-special-holiday-issue-december-20</link>
      <description><![CDATA[Contributed by <a href="/contributors/26618/lululefferts">Lauren Hart</a><br/><a href="https://fontsinuse.com/uses/38581/bon-appetit-special-holiday-issue-december-20"><img src="https://assets.fontsinuse.com/static/use-media-items/133/132784/upto-700xauto/69b56a6e/BA_Holiday-2020_1.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.bonappetit.com/story/holiday-issue-2020" target="_blank" rel="noopener">www.bonappetit.com</a></span>&nbsp;</b><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/typefaces/111773/margo"><img src="https://assets.fontsinuse.com/static/samples/7/6069/440/4/602ba1ce/margo.png"/></a><br/><a href="https://fontsinuse.com/typefaces/6/lydian"><img src="https://assets.fontsinuse.com/static/renders/1/6/400/4/6a22b905/lydian.png"/></a><br/><a href="https://fontsinuse.com/typefaces/152149/adamastor"><img src="https://assets.fontsinuse.com/static/samples/8/7886/440/4/602f7ce1/adamastor.png"/></a><br/><a href="https://fontsinuse.com/typefaces/4/futura"><img src="https://assets.fontsinuse.com/static/renders/1/4/400/4/6a52aaf6/futura.png"/></a><br/><br/><p>Cover and interior spreads from the 2020 Holiday Issue of <a href="http://fontsinuse.com/tags/9215/undefined"><em>Bon Appétit</em> magazine</a>.</p>

<p>The cover uses the third iteration of its logo in a decade. Originally designed by Matthew Lenning and Matthew Carter in 2007, the logo was re-drawn by Tal Leming in 2011. The current version was drawn by Commercial Type in 2018.</p>

<p>The typography uses Bon Appétit’s stalwart typeface <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/4/futura" data-entity-code-id="4" data-entity-code-type="TypeEntity">Futura</a></strong> for all copy.</p>

<p>The holiday special guest typefaces are Warren Chappell’s<strong> <a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/6/lydian" data-entity-code-id="6" data-entity-code-type="TypeEntity">Lydian</a></strong>, <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/23341/margot" data-entity-code-id="23341" data-entity-code-type="TypeEntity">Margot</a></strong> by <a target="_self" class="entity-link" href="https://fontsinuse.com/type_designers/4861/nick-sherman" data-entity-code-id="4861" data-entity-code-type="TypeDesigner">Nick Sherman</a>, and <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/152149/adamastor" data-entity-code-id="152149" data-entity-code-type="TypeEntity">Adamastor</a></strong> by <a target="_self" class="entity-link" href="https://fontsinuse.com/type_designers/643/mario-feliciano" data-entity-code-id="643" data-entity-code-type="TypeDesigner">Mário Feliciano</a>. Margo is also used in the <a href="http://www.bonappetit.com/story/holiday-issue-2020#gifts">website version</a> of this Bon Appétit issue, alongside Futura.</p>

<p>Creative direction by Michele Outland; art and design by Chris Cristiano, Bryan Fountain, Christa Guerra, and Leticia Sarmento.</p><br/><a href="https://fontsinuse.com/uses/38581/bon-appetit-special-holiday-issue-december-20"><img src="https://assets.fontsinuse.com/static/use-media-items/135/134916/upto-700xauto/69b56cc6/IMG_0897.jpeg"/></a><br/><br/><i><span><span class="fiu-attribution__credits fiu-text--captioning">Nick Sherman</span>. </span><span>License: <span class="fiu-attribution__license"><a href="http://creativecommons.org/licenses/by-nc-sa/3.0/" target="_blank" rel="noopener">CC BY-NC-SA</a></span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/38581/bon-appetit-special-holiday-issue-december-20"><img src="https://assets.fontsinuse.com/static/use-media-items/135/134918/upto-700xauto/69b56cc6/IMG_0877.jpeg"/></a><br/><br/><i><span><span class="fiu-attribution__credits fiu-text--captioning">Nick Sherman</span>. </span><span>License: <span class="fiu-attribution__license"><a href="http://creativecommons.org/licenses/by-nc-sa/3.0/" target="_blank" rel="noopener">CC BY-NC-SA</a></span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/38581/bon-appetit-special-holiday-issue-december-20"><img src="https://assets.fontsinuse.com/static/use-media-items/133/132783/upto-700xauto/69b56a6e/BA_Holiday-2020_2.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.bonappetit.com/story/holiday-issue-2020" target="_blank" rel="noopener">www.bonappetit.com</a></span>&nbsp;</b><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/><p>“GIFTS” appears to be lettering, with a mix of styles. The <strong>G</strong> is similar to the one in <a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/4826/mostra-nuova" data-entity-code-id="4826" data-entity-code-type="TypeEntity">Mostra Nuova</a> Black, <a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/2253/kobalt" data-entity-code-id="2253" data-entity-code-type="TypeEntity">Kobalt</a>, or <a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/28315/soda-jerk-nf" data-entity-code-id="28315" data-entity-code-type="TypeEntity">Soda Jerk NF</a>. [edit: It’s an unreleased typeface by Mário Feliciano named <a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/152149/adamastor" data-entity-code-id="152149" data-entity-code-type="TypeEntity">Adamastor</a>, see comments.]</p><br/><a href="https://fontsinuse.com/uses/38581/bon-appetit-special-holiday-issue-december-20"><img src="https://assets.fontsinuse.com/static/use-media-items/135/134919/upto-700xauto/69b56cc6/IMG_0879.jpeg"/></a><br/><br/><i><span><span class="fiu-attribution__credits fiu-text--captioning">Nick Sherman</span>. </span><span>License: <span class="fiu-attribution__license"><a href="http://creativecommons.org/licenses/by-nc-sa/3.0/" target="_blank" rel="noopener">CC BY-NC-SA</a></span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/38581/bon-appetit-special-holiday-issue-december-20"><img src="https://assets.fontsinuse.com/static/use-media-items/133/132782/upto-700xauto/69b56a6e/BA_Holiday-2020_3.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.bonappetit.com/story/holiday-issue-2020" target="_blank" rel="noopener">www.bonappetit.com</a></span>&nbsp;</b><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/38581/bon-appetit-special-holiday-issue-december-20"><img src="https://assets.fontsinuse.com/static/use-media-items/135/134912/upto-700xauto/69b56cc6/IMG_0884.jpeg"/></a><br/><br/><i><span><span class="fiu-attribution__credits fiu-text--captioning">Nick Sherman</span>. </span><span>License: <span class="fiu-attribution__license"><a href="http://creativecommons.org/licenses/by-nc-sa/3.0/" target="_blank" rel="noopener">CC BY-NC-SA</a></span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/38581/bon-appetit-special-holiday-issue-december-20"><img src="https://assets.fontsinuse.com/static/use-media-items/133/132781/upto-700xauto/69b56a6e/BA_Holiday-2020_4.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.bonappetit.com/story/holiday-issue-2020" target="_blank" rel="noopener">www.bonappetit.com</a></span>&nbsp;</b><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/38581/bon-appetit-special-holiday-issue-december-20"><img src="https://assets.fontsinuse.com/static/use-media-items/134/133365/upto-700xauto/69b56a6e/BONAPPETIT2.jpeg"/></a><br/><br/><i><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/38581/bon-appetit-special-holiday-issue-december-20"><img src="https://assets.fontsinuse.com/static/use-media-items/135/134920/upto-700xauto/69b56cc6/IMG_0887.jpeg"/></a><br/><br/><i><span><span class="fiu-attribution__credits fiu-text--captioning">Nick Sherman</span>. </span><span>License: <span class="fiu-attribution__license"><a href="http://creativecommons.org/licenses/by-nc-sa/3.0/" target="_blank" rel="noopener">CC BY-NC-SA</a></span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/38581/bon-appetit-special-holiday-issue-december-20"><img src="https://assets.fontsinuse.com/static/use-media-items/134/133364/upto-700xauto/69b56a6e/BONAPPETIT4.jpeg"/></a><br/><br/><i><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/38581/bon-appetit-special-holiday-issue-december-20"><img src="https://assets.fontsinuse.com/static/use-media-items/135/134914/upto-700xauto/69b56cc6/IMG_0890.jpeg"/></a><br/><br/><i><span><span class="fiu-attribution__credits fiu-text--captioning">Nick Sherman</span>. </span><span>License: <span class="fiu-attribution__license"><a href="http://creativecommons.org/licenses/by-nc-sa/3.0/" target="_blank" rel="noopener">CC BY-NC-SA</a></span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/38581/bon-appetit-special-holiday-issue-december-20"><img src="https://assets.fontsinuse.com/static/use-media-items/134/133363/upto-700xauto/69b56a6e/BONAPPETIT1.jpeg"/></a><br/><br/><i><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/38581/bon-appetit-special-holiday-issue-december-20"><img src="https://assets.fontsinuse.com/static/use-media-items/135/134913/upto-700xauto/69b56cc6/IMG_0885.jpeg"/></a><br/><br/><i><span><span class="fiu-attribution__credits fiu-text--captioning">Nick Sherman</span>. </span><span>License: <span class="fiu-attribution__license"><a href="http://creativecommons.org/licenses/by-nc-sa/3.0/" target="_blank" rel="noopener">CC BY-NC-SA</a></span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/38581/bon-appetit-special-holiday-issue-december-20"><img src="https://assets.fontsinuse.com/static/use-media-items/135/134915/upto-700xauto/69b56cc6/IMG_0893.jpeg"/></a><br/><br/><i><span><span class="fiu-attribution__credits fiu-text--captioning">Nick Sherman</span>. </span><span>License: <span class="fiu-attribution__license"><a href="http://creativecommons.org/licenses/by-nc-sa/3.0/" target="_blank" rel="noopener">CC BY-NC-SA</a></span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/38581/bon-appetit-special-holiday-issue-december-20"><img src="https://assets.fontsinuse.com/static/use-media-items/135/134917/upto-700xauto/69b56cc6/IMG_0898.jpeg"/></a><br/><br/><i><span><span class="fiu-attribution__credits fiu-text--captioning">Nick Sherman</span>. </span><span>License: <span class="fiu-attribution__license"><a href="http://creativecommons.org/licenses/by-nc-sa/3.0/" target="_blank" rel="noopener">CC BY-NC-SA</a></span><span>. </span></span></i><br/><br/>This post was originally published at <a href="https://fontsinuse.com/uses/38581/bon-appetit-special-holiday-issue-december-20">Fonts In Use</a><hr/>]]></description>
      <guid>https://fontsinuse.com/uses/38581/bon-appetit-special-holiday-issue-december-20</guid>
      <pubDate>Tue, 16 Feb 2021 08:51:38 +0000</pubDate>
      <author>Lauren Hart</author>
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    <item>
      <title><![CDATA[Harry Styles – Fine Line album art]]></title>
      <link>https://fontsinuse.com/uses/38579/harry-styles-fine-line-album-art</link>
      <description><![CDATA[Contributed by <a href="/contributors/26618/lululefferts">Lauren Hart</a><br/><a href="https://fontsinuse.com/uses/38579/harry-styles-fine-line-album-art"><img src="https://assets.fontsinuse.com/static/use-media-items/133/132778/upto-700xauto/69b56a6e/HStyles_WebBanner.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://hstyles.co.uk" target="_blank" rel="noopener">hstyles.co.uk</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Photography: Tim Walker</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/typefaces/7483/champion-gothic"><img src="https://assets.fontsinuse.com/static/samples/1/433/440/4/570e2026/champion-gothic.png"/></a><br/><br/><p><strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/7483/champion-gothic" data-entity-code-id="7483" data-entity-code-type="TypeEntity">Champion Gothic</a></strong> <strong>Heavyweight</strong> takes center stage in the identity for Harry Styles’ 2019 sophomore release, <em>Fine Line. </em>Designed by Melbourne-based graphic designer <a href="http://bradleypinkerton.info/">Bradley Pinkerton</a> in partnership with creative director <a href="http://www.instagram.com/mollyjane_x/?hl=en">Molly Hawkins</a>.</p><br/><a href="https://fontsinuse.com/uses/38579/harry-styles-fine-line-album-art"><img src="https://assets.fontsinuse.com/static/use-media-items/133/132777/upto-700xauto/69b56a6e/Album%20Back.jpeg"/></a><br/><br/><i><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/38579/harry-styles-fine-line-album-art"><img src="https://assets.fontsinuse.com/static/use-media-items/133/132776/upto-700xauto/69b56a6e/HStyles_LaunchConcert.jpeg"/></a><br/><br/><i><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/38579/harry-styles-fine-line-album-art"><img src="https://assets.fontsinuse.com/static/use-media-items/133/132775/upto-700xauto/69b56a6e/HStyle_LoveonTour.jpeg"/></a><br/><br/><i><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/38579/harry-styles-fine-line-album-art"><img src="https://assets.fontsinuse.com/static/use-media-items/133/132774/upto-700xauto/69b56a6e/HStyleswatermelontee.png"/></a><br/><br/><i><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/>This post was originally published at <a href="https://fontsinuse.com/uses/38579/harry-styles-fine-line-album-art">Fonts In Use</a><hr/>]]></description>
      <guid>https://fontsinuse.com/uses/38579/harry-styles-fine-line-album-art</guid>
      <pubDate>Mon, 15 Feb 2021 09:18:00 +0000</pubDate>
      <author>Lauren Hart</author>
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    <item>
      <title><![CDATA[Beastie Boys – Hello Nasty album art and promotion]]></title>
      <link>https://fontsinuse.com/uses/31602/beastie-boys-hello-nasty-album-art-and-promot</link>
      <description><![CDATA[Contributed by <a href="/contributors/26618/lululefferts">Lauren Hart</a><br/><a href="https://fontsinuse.com/uses/31602/beastie-boys-hello-nasty-album-art-and-promot"><img src="https://assets.fontsinuse.com/static/use-media-items/108/107597/upto-700xauto/69b551b9/Beastie-Boys-Hello-Nasty.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://everythingisnoise.net/features/the-beastie-boys-einthology/" target="_blank" rel="noopener">everythingisnoise.net</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Image: EverythingIsNoise</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/typefaces/3876/countdown"><img src="https://assets.fontsinuse.com/static/renders/4/3876/400/4/69f7581a/countdown.png"/></a><br/><a href="https://fontsinuse.com/typefaces/4/futura"><img src="https://assets.fontsinuse.com/static/renders/1/4/400/4/6a52aaf6/futura.png"/></a><br/><a href="https://fontsinuse.com/typefaces/1138/amelia"><img src="https://assets.fontsinuse.com/static/renders/388/1138/400/4/69e39a14/amelia.png"/></a><br/><br/><p><a href="http://en.wikipedia.org/wiki/Hello_Nasty"><cite>Hello Nasty</cite></a> is the fifth studio album by the <a href="http://blog.beastieboys.com/">Beastie Boys</a>, released on July 14, 1998 by Grand Royal/Capitol Records. The album art was designed by <a href="http://www.billmcmullen.com/">Bill McMullen</a> with art direction by <a href="http://ceyadams.com/">Cey Adams</a>, co-founder of design studio <a href="http://www.complex.com/style/2014/01/cey-adams-interview">The Drawing Board</a> (1986–1999).</p>

<p>From Min Chen’s article for <a href="http://proxymusic.club/2018/07/14/beastie-boys-hello-nasty-bill-mcmullen/"><cite>Proxy Music</cite></a>:</p>

<blockquote>
<p><span>The album’s sleeve art marked a dimensional shift from the street-dwelling images of 1989’s </span><em><span>Paul’s Boutique</span></em><span> and 1992’s </span><em><span>Check Your Head</span></em><span>, embracing instead a whole other astro plane. Cover designer <a href="http://www.billmcmullen.com/beastie2.06.html">Bill McMullen</a> (who, while working at Def Jam Records in the mid ‘90s, first met the Beastie Boys at a basketball game) <a href="https://www.youtube.com/watch?time_continue=142&amp;v=w3YIABvz8T0">revealed</a></span><span> in 2013 that he’d actually planned to illustrate an underwater base, a “weird, bottom-of-the-sea type thing.” Beastie Boy Adam Horowitz, however, nudged him onto the opposite path. Recalled McMullen, “He was like, ‘Yeah, it’s cool, like, undersea stuff. But you know what’s really cool is a space station.’”</span></p>
</blockquote>

<p>The space theme extends to the visual rendition of the band name and album title. They feature original <a href="http://fontsinuse.com/tags/853/lettering-derived-from-typeface">lettering inspired</a> by <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/3876/countdown" data-entity-code-id="3876" data-entity-code-type="TypeEntity">Countdown</a></strong>, a futuristic (or, by 1998, retro-futuristic) typeface desiged by Colin Brignall for Letraset in 1965.</p>

<p>[<a href="http://www.discogs.com/Beastie-Boys-Hello-Nasty/release/46150">More info on Discogs</a>]</p><br/><a href="https://fontsinuse.com/uses/31602/beastie-boys-hello-nasty-album-art-and-promot"><img src="https://assets.fontsinuse.com/static/use-media-items/108/107605/upto-700xauto/69b551b9/Hello-Nasty-lettering.jpeg"/></a><br/><br/><i><span><span class="fiu-attribution__credits fiu-text--captioning">Comparison: Fonts In Use</span>. </span><span>License: <span class="fiu-attribution__license"><a href="http://creativecommons.org/licenses/by-nc-sa/3.0/" target="_blank" rel="noopener">CC BY-NC-SA</a></span><span>. </span></span></i><br/><br/><p>Visual comparison of the original lettering (top) and a resetting in the Countdown font, using URW’s digital version (bottom). All letterforms have been adjusted to various degrees. The differences are most striking in <strong>a</strong> and the descenderless <strong>y</strong>, where all the thicks were moved to the left. Likewise, the ascenders in <strong>b</strong> and <strong>h</strong> were thinned to match the left part of the bowls. The waist of <strong>a e s</strong> was lowered, and thin top horizontals thickened. Lastly, the dot on <strong>i</strong> was omitted.</p><br/><a href="https://fontsinuse.com/uses/31602/beastie-boys-hello-nasty-album-art-and-promot"><img src="https://assets.fontsinuse.com/static/use-media-items/108/107599/upto-700xauto/69b551b9/156914b.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.rockers.de/es/disc/156914/beastie-boys-hello-nasty" target="_blank" rel="noopener">www.rockers.de</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Photo: Rockers.de</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/><p>Back cover with track list in <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/4/futura" data-entity-code-id="4" data-entity-code-type="TypeEntity">Futura</a></strong>.</p><br/><a href="https://fontsinuse.com/uses/31602/beastie-boys-hello-nasty-album-art-and-promot"><img src="https://assets.fontsinuse.com/static/use-media-items/108/107598/upto-700xauto/69b551b9/34843288496_efa7026cac_o_d.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.flickr.com/photos/122952927@N03/34843288496/in/photostream/" target="_blank" rel="noopener">www.flickr.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Photo: VINYL7 RECORDS</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/><p>Schematic drawing of the canned band members with an outlined version of the lettering, on one of the inner sleeves.</p><br/><a href="https://fontsinuse.com/uses/31602/beastie-boys-hello-nasty-album-art-and-promot"><img src="https://assets.fontsinuse.com/static/use-media-items/108/107603/upto-700xauto/69b551b9/34751183301_77fc0bf492_o_d.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.flickr.com/photos/122952927@N03/34751183301/in/photostream/" target="_blank" rel="noopener">www.flickr.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Photo: VINYL7 RECORDS</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/><p>Record label (Side B). “Grand Royal” features the same style of lettering, with a thin ascender for <strong>d</strong>. Unlike in Countdown, <strong>g</strong> is monocular. Two weights of <a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/4/futura" data-entity-code-id="4" data-entity-code-type="TypeEntity">Futura</a> are used for the track list and the credits.</p><br/><a href="https://fontsinuse.com/uses/31602/beastie-boys-hello-nasty-album-art-and-promot"><img src="https://assets.fontsinuse.com/static/use-media-items/108/107604/upto-700xauto/69b551b9/34719788492_1f28c04270_o_d.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.flickr.com/photos/122952927@N03/34719788492/in/photostream/" target="_blank" rel="noopener">www.flickr.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Photo: VINYL7 RECORDS</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/><p>Record label (Side D).</p><br/><a href="https://fontsinuse.com/uses/31602/beastie-boys-hello-nasty-album-art-and-promot"><img src="https://assets.fontsinuse.com/static/use-media-items/108/107600/upto-700xauto/69b551b9/BeastieBoys-HelloNasty.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.amoeba.com/merch/categories/posters/3261-beastie-boys-hello-nasty-promo-poster/" target="_blank" rel="noopener">www.amoeba.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Photo: Amoeba</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/><p>Apparently the designer of this promotional poster wanted to add the release date in a similar style. The numerals are not from Countdown, though, but from the rounder <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/1138/amelia" data-entity-code-id="1138" data-entity-code-type="TypeEntity">Amelia</a></strong>, another Space Age face issued by VGC around the same time.</p><br/><a href="https://fontsinuse.com/uses/31602/beastie-boys-hello-nasty-album-art-and-promot"><img src="https://assets.fontsinuse.com/static/use-media-items/108/107601/upto-700xauto/69b551b9/BEASTIE_BOYS_HELLO%252BNASTY-611752.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://eil.com/shop/moreinfo.asp?catalogid=611752" target="_blank" rel="noopener">eil.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Photo: EIL.com</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/><p>UK promo billboard, 60″×40″</p><br/><a href="https://fontsinuse.com/uses/31602/beastie-boys-hello-nasty-album-art-and-promot"><img src="https://assets.fontsinuse.com/static/use-media-items/108/107602/upto-700xauto/69b551b9/5203732680_235f5ec8d9_o_d.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.flickr.com/photos/siamesepuppy/5203732680/" target="_blank" rel="noopener">www.flickr.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Photo: siamesepuppy</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/><p>Tour posters in various colors.</p><br/><br/>This post was originally published at <a href="https://fontsinuse.com/uses/31602/beastie-boys-hello-nasty-album-art-and-promot">Fonts In Use</a><hr/>]]></description>
      <guid>https://fontsinuse.com/uses/31602/beastie-boys-hello-nasty-album-art-and-promot</guid>
      <pubDate>Sun, 15 Mar 2020 21:59:09 +0000</pubDate>
      <author>Lauren Hart</author>
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