Coffee Punch is a creative brand full of attitude that was born from the great experience of its founders and expands with enthusiasm through the passion for specialty coffee. The project should represent the lifestyle of the founders and their relationship with the coffee universe: spontaneous, authentic, and very personal, without rituals or pre-established rules. The intention was to expand the potential of coffee and take it forward to professionals and enthusiasts, transforming the sector, creating opportunities, and providing an extra dose of adrenaline (or caffeine) in people's lives, all this by unlinking specialty coffees from complex rituals and bringing the brand an approach of dynamism, movement and attitude, making it happen!

We strategically positioned the brand as a hub of products and services that were born to make a difference in the segment. We also involve audiences in messages through what everyone has in common: the passion for coffee. Each of the brand's initiatives was identified through custom taglines.

The challenge was to find a way to produce packaging with high visual impact in a small amount. We suggest creating a black package with the logo printed in silkscreen. To differentiate the coffee beans, we developed stickers with abstract and multicolored shapes using different techniques and textures, but still prioritizing the hierarchy of information.

The brand needed to have a versatile visual identity, capable of being applied consistently across multiple coffee packages. And, mainly, physical and digital media and lifestyle products with nice aesthetic appeal and not related to promotional communication. This flexible language allowed the brand to expand to different materials through messages and graphics.

The custom logo is used together with various sans serifs. See more images in the case study.

Genuíno Films is a high-impact audiovisual production company known for its creative, technical, and cultural prowess. Their new visual identity was crafted to convey flexibility and transformation, mirroring the company's new professional phase. The new symbol, composed of three rectangular blocks, connects with its history and provides an authentic perspective on various subjects, expanding into a flexible grid system across all graphic materials.

By working with audiovisuals, the brand aimed to reflect flexibility and transformation in visual expressions. The three rectangular blocks from the previous version now symbolize a window to the world, a timeline, a film reel, or the gesture of a praxinoscope, offering an authentic perspective on various subjects. Beyond the main symbol, there are multiple alternative signatures, enhancing the brand's versatility in application. The visual universe's elements drew inspiration from film reels, using frames and repetitions subjectively to create a growing grid directly connected to the logo's forms.

Find more info and images on ceu.design website

Cafecito Co. is a brand of specialty coffees with roasting and coffee shops in Garopaba/SC and Balneário Camboriú/SC, Brazil. It is a company that values and is close to the entire coffee process, from knowing the farms and producers to distributing the product to customers and other coffee shops in Brazil. The need to create a new visual identity and packaging emerged with the expansion of the business, considerably increasing the amount of roasted coffee and consequently the varieties of beans. The project, with a contemporary visual language and infinite color combinations, represents the company's new moment, much more mature and confident about its personality.

The main challenge of the project was to create a visual system that could adapt to the different points of contact with the brand, such as architecture, packaging, clothing, and products, without being repetitive and monotonous. It was also necessary for the brand to be able to keep pace with the company's rapid growth without becoming old-fashioned. The letters of the logo are presented in different layouts, horizontally and vertically stacked, filled, or with a reticule. Many stickers were created to reinforce the adaptable characteristics of the brand and expand the visual universe with the public. The circular stickers add color to the different objects of the brand and can be used on the packaging, transport boxes, purses, bags, and any other asset.

The brand's new visual language was applied in the architecture of the coffee shops, uniting industrial elements, plants, and art objects in a modern and cozy environment. Less than a year after launching the new brand, Cafecito Co. moved to a new address in Garopaba and opened a new operation in Balneário Camboriú.

The main packaging challenge was to create a contemporary visual system that made it possible to create different versions of each new variety of grains, with low production costs. We created a white main packaging with black printing. This packaging is produced on a large scale and is used for all coffees. To differentiate the grains, we developed adhesive labels with technical information, as well as a pack of colored stickers to stick on the packaging along with the labels. Each package is unique, with different positions of the stickers. They are also used in other brand materials, such as boxes, purses, and bags.

Provocações Criativas (“Creative Provocations”), written by Diego Piovesan Medeiros, is a book filled with inquiries, restlessness, and pathways, aiming to make life even more inspiring and creative. The purpose of this book is to incite creativity, generating restlessness and questions, leading the reader to reflect, question themselves, take notes, and then resume reading, progressing chapter by chapter.

The cover features a cutout finish on the letters that make up the word "creative." As a result, the background of the book's front flap creates an effect, and each book can be customized with sheets inserted into this space. The postcards accompanying the book have one side multicolored and the other displaying the names of over 220 individuals and companies that contributed to the book's creation.

The book was entirely printed using two spot colors (purple and green). This choice allowed for the presence of colors on every page while staying within the budget. This graphic limitation also influenced the style adopted for the illustrations that introduce the chapters.

The layout of the content was designed to provide a dynamic reading journey, featuring titles, subtitles, highlighted phrases, and prominent quotes. The single-column text grid offers margins that afford the reader a comfortable holding experience and the opportunity to make notes.

To highlight and promote Brazilian type design, all the typefaces used in the book were created by Brazilian designers: Noka by Blackletra; Redonda from Plau; and Lembra, designed by Fabio Haag Type.

Each chapter starts with a provocation and a collage-style illustration, a visual technique that mirrors the creative process itself, composed of combining references from a repertoire. At the beginning of each chapter, a question is posed to encourage the reader to introspect even before the proposed inquiries of the chapter. It concludes with several provocations, offering exercises, tools, and queries to cultivate creative habits.