IDEO is a global design company as well as a think tank. Their Research and Design IDEO CoLab brings together like-minded organizations to understand and shape how emerging technologies will affect our world.
The official website uses TypeMates’s Cera Pro for most text and headlines paired with Sentinel by Hoefler&Co .

As Brazilian designer Valquíria Rabelo is quite addicted to Pensum Pro, with the poem Uma mulher she finally found a reason to use the text-intensive serif.

Uma mulher (A woman, in Brazilian Portuguese) by Flávia Péret is a poem of forty stanzas, each one composed by three verses up to sixty characters, all of them started by the words A woman. The idea of unity, contained in the title itself, contrasts with the possibilities of variation: the anaphora gives to the text a sense of enumeration, the appearance of a list.

The mechanical gesture of repetition guided the design of the book: loop staples were used to bind the pages, evoking an industrial look. Also, the chock between unity and variation motivated the production of two covers (one green and the other one pink) with the same typographic structure. Printed on Flor Post (very similar to tissue paper), the covers are translucent and soft to the touch. At the same time, their low paper weight makes them easily screwable by the reader, creating a rough texture that breaks the initial delicacy.

The metalanguage is another important aspect of the project. Since the poem remarks its own language and process of composition, the book design itself also points out the graphic universe. The bibliographic record, for instance, was printed separately and, then, manually attached in each copy with a paper clip, getting very close to the aspect of an actual library card. With all these features, the intent was to explore the materials properties as layers of meaning.

Creative agency UnsworthShepherd from New Zealand helped transition a chain shopping centre into a stand-alone brand for new private owners. Previously Glenfield had been a market gardens and then home to one of the original shopping centres developed in New Zealand.

UnsworthShepherd literally put the “all” in Glenfield Mall, providing a vibrant identity, design system and locally focussed storytelling. This helped establish a contemporary and fresh direction that connected to its community, its location and its history as a gathering place. The use of Cera Stencil Pro helped provide identifiable modernity in a robust design system. Instead of using corresponding Cera Pro UnsworthShepherd choose Brandon Grotesque as secondary typfecae for text on the web, parts of the signage and posters.

For a stronger identity original Cera Stencil Pro was modified for the logo: UnsworthShepherd created a new G and fi-ligature.

The Museum for the History of Hamburg features slab serif typeface Muriza in an exhibition on the history of beer.

Dripped in noble black space and copper coloured type, the special exhibition “Kein Bier ohne Alster” is dedicated to the history of brewing and trading beer in Hamburg. From leading export ale to modern craft beer — brewing beer and the development of the city of Hamburg are interconnected inseparably.

The modest yet sturdy letters of Muriza are used for large quotations and striking posters as well as for small text on exhibit descriptions and in an accompanying publication. Thanks to atelier freilinger & feldmann for bringing up Muriza to this tactile usage.

For new the identity of Swiss Grüninger Mühlen, Michael Risch focused on Cera Pro’s geometric charm and designed even the flour bags with TypeMates’ bestseller.
The third-generation family-owned company Grüninger Mühlen in Flums is one of the largest mills in Switzerland. Studio Risch reworked the entire visual identity, from logo to signage, website to leaflets.

The greatest implementation of Cera Pro in this case are the flour bags: Being quite plain designed they are part of the everyday business of the traditional miller delivering tons of flour to local bakeries.

Also used in layouts for informative leaflets and various advertising media, Cera Pro conveys the sense of Swiss clarity and distinct identity that Michael Risch wanted to achieve for Grüninger Mühlen.

Creative digital studio north2 uses nothing but Cera Pro’s italics for branding their new website.

The supersmall studio with a programmer’s brain and a creative heart based in Croatia is making websites that stand out from the crowd. For the type, they step out of their comfort zone: Cera Pro is used in italics only on their well animated website.

The German city of Bielefeld — or to be precise the Bielefeld Marketing GmbH — got a new logo and identity. Cera Pro is part of the new brand and can be seen hard at work everywhere: from the big red sculpture of the city’s logo, to the headlines and small text on posters and promotional leaflets.

The visual identity was created by deteringdesign. Founder Marc Detering made it clear that, where many other public identities end up falling back on system fonts when they leave the hands of the design agency, Bielefeld’s identity was going to be different.
The city’s marketing uses Cera Pro in a wide variety of media, including print, web and app uses. This was made possible by a special deal negotiated between deteringdesign and TypeMates — a deal that gave Bielefeld’s identity the custom font license it needed.

There were several key considerations. For example, although pageviews might be the standard measuring unit for webfonts, they don’t always reflect a client’s commercial power. Bielefeld’s 300,000 citizens will visit the city’s website to find out where to vote and where their utilities are, but this is a public service, open to all. Not a shop.
And how to ensure the identity was used as consistently as Detering envisioned? Well, if the licensed number of users won’t be exceeded, why not create a multi-user license that allows the fonts to be used by third parties when they’re working with the city’s identity system?
Finally, although there is no question that the value of fonts has to be respected — designers have to make a living — so too do the needs and the nature of the project. Civic, charitable and small organisations may not be able to use money for wallpaper, but we can collaborate with them to create the font licenses they need.

Munich design agency balleywasl* has created a new identity using Urby and Cera Pro to brand German city Bad Alexandersbad. A small health resort in Bavaria equipped with the unique backdrop of the Fichtelgebirge, the Bad Alexandersbad spa wanted to communicate a future-oriented image of health and sustainability in a comprehensive campaign.

Inspired by the granite-dominated geology of the Fichtelgebirge, art director Franziska Runge referenced a stack of stones in the logo. And a certain lithic accent to Urby’s dynamic shapes helped make it the ultimate choice for principal typography.

Urby’s strength and recognisability in display text is complemented by Cera Pro’s clarity in extended text. But Cera Pro isn’t just responsible for setting body copy for the spa: its distinctive uppercase ‘Q’ gives character to the spa’s strap line, “Quelle meiner Kraft”, which can be translated to “wellspring of my strength.”

Local design agency Studio Havana created a new visual identity for the city of Briançon, a ski resort nestled in the French Alps.

To bring coherence to the various communication media, Cera Stencil Pro is used for headlines and whenever to make a typographic impression., while the matching Cera Pro is used for text.

The 22-year old logo was modernised by mixing Cera Stencil and Cera Pro. The figurative mark itself represents the link between the upper and lower town, the alleyways plus the Celtic rooted church.

Straightforward font foundry TypeMates launches a new shop and website developed with diesdas.digital. For presenting their own typefaces they chose typefaces by other designers for interface and reading elements:

Making great typefaces doesn't prevent from using even better ones.

Novel, a serif by Christoph Dunst, is paired with Commercial Type’s Atlas Grotesk by Susana Carvalho and Kai Bernau. Due to differences in x-height, the light weights of Novel — used for text — are scaled by factor 1.08 to match the regular and bold of Atlas Grotesk — used for smaller interface elements and headlines.

Münster-based agency Heithoff & Companie introduced the city magazine Münster Urban in 2016. This magazine is not an event schedule like most city magazines. It focuses on detailed stories on the life and characters living in the city of Münster, Germany.

The printed magazine and the website use FF Franziska for text, Cera for headlines as well as for captions, and Playfair Display for partial headlines and typographical highlights.

In July 2016, on the occasion of its 20th anniversary, one of Germany’s most famous magazines for children has been redesigned by twotype for G+J publishers.

Geolino features a mix of various typefaces for playful headlines. Returning typographical constants are Chronicle for text and Cera for text and headlines.

Juliane Kess, new art director of Brigitte wir magazine, introduced a redesign in spring 2015. The magazine focuses on women over 60 and wants to value this growing — but marginalized in the social environment— age group.

For the sans serif role, Lato was dropped and Brandon Grotesque introduced. For text — and some large italic headlines and quotes — an unidentified Garamond-like typeface was replaced with FF Franziska. Still in use — but much less prominent — is ITC Binary, a quite unbalanced face.

SFMOMA’s Open Space is a vibrant forum for critical and personal engagements with art, visual culture, and issues specific to Northern California.

With the redesign of the platform Bosco Hernández, Art Director, introduced new typographic choices:

Text is our prima donna: We wanted the design to emphasize the contributors, the community, and most importantly, the content they produce. This is the reason the site exists, so creating the best possible reading experience, regardless of screen size, was our priority. We chose a serif typeface [FF Franziska] best suited for reading on a digital platform, one that would complement our newly designed custom sans serif typeface, SFMOMA Display [a customized FF Mark].

Unfortunately the formatting for bold and italic type is not always done well.

Harry Keller of diesdas.digital uses Cera Brush and the Apple’s Color Emoji to prepare the diesdas.digital team for a Tough Mudder running race.

Pritle.com is a website for investment portfolios. The Dutch company describes its service as a smart and simple way to invest in globally diversified, low cost index funds. Jeen Berting and Harold van Velsen from Amsterdam-based Studio Eastwood chose FF Tisa Sans for the slogan and Cera Pro for anything else to design the interface for an easy visualisation of the personal investment portfolio. For now the app is web-based, but native iOS and Android applications with default lining tabular figures are scheduled for late 2016.

German agency Releit und Junker publishes the oversized and monothematic Über Magazin. It features creatives and artists from various disciplines. The eighth issue focusses on the topic of “hours” and uses Miller and Cera as temporary typefaces. The next issue will have a new art direction and new typefaces …

Hamburg based Agency twotype did a redesign of arte Magazin, the monthly magazine of the Franco-German TV network that is dedicated to culture and the arts. The new issues, published by Axel-Springer Corporate Solutions, are using arte’s coporate typeface Gotham together with FF Franziska for text.

For the daily romantic comedy Mila, German TV station SAT.1 and their in-house design agency Creative Solutions used Cera Stencil in a set of Mila’s best sayings.

Unfortunately, the TV series about the life of a female single in Berlin was cancelled within its first season. Anyhow, it’s still a nice usage of the stenciled variant of Cera Pro.

Glasgow-based graphic design studio Haiwyre is using Cera Stencil for their logo and headlines and complementary Cera for anything else on their website.