Generaxion is a digital performance agency operating across Northern Europe. The agency works with companies on SEO, paid media, and digital strategy, combining data and creative execution to drive measurable results. With offices spread across the region, Generaxion operates as one connected team under a shared culture and way of working.

The Ownership Code is a internal publication articulating that culture. Built around the idea that everyone should treat their work as if the outcome is personally theirs, it outlines a shared mindset rather than a set of rules, encouraging initiative, accountability, and follow-through at every level of the organisation.

Carwow is an online car marketplace that simplifies the entire process of switching vehicles. Originally launched as a car-buying platform, it has rebranded as a “car-changing marketplace” to better reflect how people actually use the service: transitioning from one vehicle to the next during major life milestones.

Through its platform, Carwow connects millions of drivers with a network of trusted dealers and manufacturers. It focuses on removing the typical stress of the automotive industry by offering two primary services in one destination.

Closer is a large-scale photobook featuring a collection of Søren Solkær’s portraits of the world’s leading musicians. Spanning over two decades of photography, the publication was first released in April 2009. After the first edition of 3,000 books had sold out, a second edition was published in collaboration with Gingko Press in January 2012, expanded with 40 additional images. The book features a preface written by Alex Kapranos of the band Franz Ferdinand.

Art direction by e-Types.

“Så er det heller ikke sjovere…” is a responsibility campaign launched by Tuborg. The campaign isaimed at young Danes, encouraging more moderate and respectful drinking. Under the long-standing slogan “Drik Med Respekt” (“Drink with respect”), the campaign targets binge drinking by humorously highlighting the many Danish expressions for being drunk, suggesting that extreme drinking isn’t actually more fun. Rolled out across multiple platforms and supported by partnerships and influencers, the campaign positions Tuborg as taking responsibility for shaping a healthier alcohol culture where it’s okay to drink less—or not at all—without social pressure.

A Common Room in a Changing World – A workshop exhibition about communities and democracy offers insights into Danish forms of community and democratic exchange, from Folkemøder and folk high schools to collectively used spaces, while at the same time opening up a space for dialogue through a range of workshops and mutual exchange. It was presented at the Fellehus of the Nordic Embassies Berlin.

The exhibition design is a collaboration between the architecture studio Rumgehør and graphic designer Malte Andersen.

Initiated by the Danish Agency for Higher Education and Science, the Into Change Award honours outstanding European research groups whose work delivers scientific breakthroughs, has great societal impact, and reflects core research values such as curiosity, collaboration, responsibility, respect, and openness.

The first-ever Into Change Awards were presented on 15 December 2025 at the Royal Opera House in Copenhagen. The project branding was designed by e-Types using Noir No1, available from Playtype, plus Lineto’s LL Prisma Fatline for “CHANGE”.

Roskilde Festival is a non-profit, non-governmental music and culture festival in Denmark, that has existed since 1971. The festival is known for its diverse music lineups, artistic performances, and commitment to social responsibility and environmental sustainability, and is the largest cultural event in Northern Europe.

Roskilde Festival is more than just a music experience, and are also considered a charitable event. It’s often referred to as a platform for action by bridging the gap between art, sustainability, and social responsibility.The festivals ambition is to inspire and move people through the power of community.

In 2013 e-Types started working on the identity and Playtype made a bespoke typeface, Roskilde 4000. It was extended in 2023 with a Condensed style which the main typeface used in the 2023 visuals shown in this post. 4000 is the zip code of Roskilde municipality.

Many Danes believes that wind turbines spoil the country’s beautiful landscapes. To challenge this view and inspire a conversation about what true beauty means in the face of environmental change, energy company Andel launched “Danish Beauty Remastered” – an art collection reimagining how we see and value the Danish landscape.

“No more climate records”

“Grønnere fremtid for alle” (“A greener future for all”) is the slogan of Andel. From their website:

As Denmark’s leading energy group, we are ready to invest over 90 billion in a greener future for everyone by 2035. We do this through projects that can promote renewable energy and the green transition of our society.

The typefaces used for the campaign are Andel Sans and Andel Display. The latter is an all-caps style that was recently added to the custom typeface family designed by Playtype.

The basic alphabetic glyphs of Andel Display

Rialta in use by Tobias Røder for the branding and visual identity of the Danish radio station Radio IIII.

Italian Plate No1 in use for the identity and branding of hard seltzer brand Gloria d’Italia. The wordmark is based on Seventies, with a modified g.

The website additionally uses Neue Haas Grotesk.

Rialta in use by brand agency e-Types for the GUBI F300 campaign.

GUBI is a Danish design company known for its distinctive collection of furniture, lighting, and interior objects. Blending timeless design with a contemporary edge, GUBI celebrates both iconic mid-century pieces and new creations by modern designers. They describe the F300 as follows:

Laid-back and leisurely or upright and alert? Sideways or straight-up? However, you sit, the F300 Lounge Chair has you covered. Every shift in position is a shift in perspective.

Cinemaissí Film Festival takes place in Helsinki, Finland. The event focuses on promoting and showcasing films from Latin America, Spain, and Portugal and their main objective is to introduce and celebrate the cultural and cinematic diversity of Spanish-speaking and Portuguese-speaking countries. The festival presents a wide selection of films that encompass various genres and themes, ranging from dramas and comedies to documentaries and experimental films.

During the festival, films are screened in their original languages with Finnish or English subtitles to ensure that the audience can enjoy the works in their most authentic form. In addition to film screenings, the festival also organizes talks, panel discussions, and special events with directors, actors, and other film professionals.

The Cinemaissí Film Festival is an important platform for spreading Latin American, Spanish, and Portuguese film culture in Finland, and provides a unique opportunity for Finnish audiences to discover different films and cultural perspectives.

Und and Futura Extra Bold Condensed in use on the cover of the debut book by brand designer Tom Cox:

From a massive fail to 30 plus years in brand identity, in What The Hell Is This?, Tom Cox reveals in detail his immersive approach for creating game-changing brand identities. It is a quickread, how-to framework inspired by the enlightenment of art history. This savvy vision casting process applies insights from art movements like Expressionism, Portraiture, and Cubism. Perspectives that can enhance results for any creative enterprise.

This design book with no pictures, sketches, illustrations or photographs shouts from indistinct rooftops that creating a brand identity should not be an order taking iterative guessing game focused on echoing logo styles. It can be insightful, empowering, energizing and fun for all involved. A distinctive, immersive and transformative experience that adds value through a holistic creative solution.

As part of the new visual identity for Zealand Academy, Playtype created an expressive and experimental display typeface named Zealand Display.

The identity is centered around a narrative of change, growth, and personal development, seeking to communicate the journey of committing to an education. This journey is often a winding path in a constant state of flux, and each day’s dedication will ultimately be part of defining a future scenario.

Inspired by this story of change, we decided to build a dynamic typeface that evolves as the user types. The typeface features three distinct expressive styles that are randomly jumbled as the words are written, making the appearance of the sentence change as it is written and only take its final shape when the sentence is complete.

This typeface is a core part of the type-driven visual identity and helps Zealand execute a cohesive and visually strong storytelling across all their communications platforms.

NATURE. Now officially an artist!

Sometimes projects come along that we just can’t say no to. We are super proud and grateful to have been included in this amazing and massive collaborative non-profit project.

Sounds Right is a global music initiative calling for climate action and awareness. Introducing, for the first time, a way for NATURE to generate royalties from its own sounds to support its own conservation… Sounds right!

We created a variable typeface to be used as a distinct and expressive display typeface across all communication platforms. A bold flare serif with a variable height axes that aims to visualise the concept of sound.

We are beyond excited to see the work that AKQA came up with, and see the identity and typeface unfold from New York to Jakarta. Huge high five to all the partners and all the artists who decided to take part and make this project a reality.

Visual identity for Molendrift, an organisation of ambitious and optimistic pioneers in healthcare, working in the north of the Netherlands. The rebranding consist of a new website, a brand book, print materials, signage, postage stamps and wayfinding.

Studio6 is used throughout in a single weight. The visual identity was designed by Studio de Ronners with illustrations by Megan de Vos. Slash 2 worked on the website.

Established in 1867, Moosehead Breweries is Canada’s oldest independent brewery, located in Saint John, New Brunswick. Since the recent rebrand, the wordmark is using Royal Theatre Serif from Playtype. Royal Theater is joined by Balboa by Parkinson Type Design as the second main brand typeface.

Conflict Advertising Inc. comments on the rebrand:

The Small Batch subbrand combines Acme Gothic by Mark Simonson Studio with Fairwater Script (with stylistic alternates) by Laura Worthington Design.

The Radler subbrand uses Spirits by Latinotype.

Silent Jazz Brew is a microbrewery that loves beer experiments inspired by jazz music. The basis of the brand identity was the combination of classics and avant-garde, traditions and improvisations, which are so characteristic of jazz.

Playtype's Berlingske Serif Stencil is used to write the names of the drinks and became the basis of the identity. It's visually similar to musical notes, providing great opportunities for various combinations and variations, illustrating jazz compositions and the beer itself from Silent Jazz Brew.

Playtype's Italian Plate No1 and Italian Plate No7 in use by Hamburg based studio other types for the vinyl cover of artist TEll A ViSiON’s self-titled album, released with Duchess Box Records. ⁠

The designers write:

TEll A ViSiON (fka Tellavision) transforms abstract events into expressionistic sounds. The artist combines surreal silence with pulsating Euro-American art-pop.⁠
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Together with photographer Tim Bruening, we designed a characterful cover that reflects the music and forms a strong image for the album campaign. We developed an artificial, surreal room in which the artist plays her part in her eccentric, peculiar world. The room itself appears distorted and familiar perspectives are overcome.⁠
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The typography is strong in character and at the same time playful. It is characterised by graphic forms, supporting the imagery of the cover photo. The arrangement of the text content is similar – different font sizes and cuts create a three-dimensionality and distortion.⁠
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On the inner sleeve you will find the lyrics – these are also arranged graphically. The play of colours visualises the complexity of the music and contrasts the white of the cover.