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I'm Gurudutt Perichetla – a creative with a background in digital product design and sound design. I apply systems thinking to build unified experiences across conversational channels, with a focus on customer support and sales.

My 2025 portfolio offers a personalized viewing experience through distinct themes (inspired by different types of food), each featuring unique color palettes and typography. Viewers can select their preferred visual style for viewing my work.

This website was built with Next.js, TailwindCSS, and Reshaped, aided by Claude and GitHub Copilot. It runs on Vercel with PostHog handling analytics and Clerk managing authentication. Typefaces are licensed from 10+ type foundries.

There’s also an AI messaging and voice experience powered by ElevenLabs.

The theme switcher allows viewers to change website’s appearance.

Dark mode support

Hero section in “Tiramisu Éclair” theme. The typeface used here is ES Peak Rounded by Extraset. I used this typeface to invoke a playful feel due to its rounded and soft aesthetic.

Hero section in “Red Berries” theme. The typeface used here is UCity Pro by Fatype. One of my favorite typefaces to invoke a futuristic aesthetic.

Hero section in “Pumpkin Spice” theme. The typeface used here is ES Rebond Grotesque by Extraset. The quirky design of the lowercase g and k especially stands out, perfectly capturing a sense of playfulness.

Hero section in “Mango Lassi” theme. The typeface used here is Luma Sans by Faire Type. Its wide, perfectly geometric letterforms complement the cheerful, sunny yellows of the design.

Hero section in “Holy Basil” theme. The typeface used here is Realm by Approximate Type. I’m a huge fan of its flared serif style, which draws inspiration from medieval and Old English aesthetics.

Hero section in “French Lavender” theme. The typeface used here is Söhne by Klim Type Foundry.

Hero section in “Fig Jam” theme, showcasing the Moderat typeface by TIGHTYPE. This is one of the first fonts I bought, nearly five years ago.

Hero section in “Dinosaur Kale” theme, showcasing the MNKY Maurice typeface by MNKY Type (Monkey Type). Its geometric style, reminiscent of Futura, works perfectly alongside the vibrant teal palette.

Hero section in “Caffè Mocha” theme, showcasing the Onsite typeface by Sociotype Foundry. I’m drawn to how sharply corporate this grotesk font feels—it evokes the business card scene from American Psycho.

Hero section in “Blueberry Cookie” theme. The typeface used here is GT Walsheim by Grilli Type. Its playful character pairs perfectly with the blue color scheme.

Hero section in “Blue Agave” theme. The typeface used here is Modern Era by Family Type.

Hero section in “Apple Pie” theme. The typeface used here is MD System by Mass-Driver.

Interactive prototype of a component marketplace. The typeface used here is WT Saltburn by WiseType.

Interactive prototype of a CRM list view. The typeface used here is Inter by Rasmus Andersson.

I’m Gurudutt Perichetla, a San Francisco-based digital product designer. Currently, I work on designing multi-modal customer service experiences at Salesforce. Previously, I have designed experiences for Google, the Atlanta Symphony Orchestra, Georgia Tech, and the Georgia Aquarium.

My one-page design portfolio is set in Söhne and Signifier from Klim Type Foundry.

See also the 2021 version and the 2022 version of my portfolio website.

I (Gurudutt Perichetla) am an Indian born, San Francisco-based product designer simplifying complex information systems into inclusive human-centric experiences. Currently, I am a Senior Product Designer at Salesforce, a jury member at Awwwards, and a Design Mentee at AIGA NY.

My portfolio website uses Modern Era from Family Type, an independent digital type foundry based in Sydney. This personal website was built using NextJS and ChakraUI.

See also the 2021 version of my portfolio website.

Gurudutt Perichetla is an Indian, Atlanta-based product designer simplifying complex information systems into inclusive human-centric experiences.

He has worked with Salesforce, Google, the Atlanta Symphony Orchestra, and the Georgia Aquarium. His design approach is participatory, inclusive, and grounded in research.

Guru chose to use UCity Pro from Swiss type foundry Fatype across the whole website.

Guru’s website is featured on Bestfolios.