Oli Booth Architecture is an architecture enterprise based in Auckland, New Zealand. The new brand identity taps into the distinctive intentionality of the OB A design philosophy.

A reductive typographic system is utilised and allows the architecture to tell the story. Moderat acts as the primary brand typeface for its contemporary feel and subtle character and is supported by Söhne and Söhne Mono. Alongside this is a distinctive art direction approach that evokes the personal, connected feeling of the architecture.

Forking good food for forking good people!

A confident brand identity for Fork Catering that plays with bright colour and simple, bold type. Steinbeck acts as the primary brand typeface, being used for its quirky, irregular forms. DM Sans and DM Mono play supporting roles.

Cookie Dough Collective is a boutique brand selling pre-made cookie dough that is edible raw or baked. Cookie Dough Collective believe in sharing joy, optimism and nourishing social bonds to inspire a sense of community amongst their collective of dough-lovers.

Colour, typography and pattern are integral elements of the identity and packaging. The colours were selected to give a bright and optimistic feel. While the ‘cookie cutter’ pattern further communicates the fresh, joyful and playful expression of the brand.

Working alongside this is a simple yet bold typographic application – Playtype’s Italian Plate No1 typeface (in weights Black and Expanded) is used for its purity and distinctiveness yet still retains a softened, friendly and approachable quality.

Photography by Erica Boyd-White.