Papabou is a smash burger restaurant in Geneva, Switzerland who turned to us – Bureau TUK, a young Geneva based agency – for their identity.

This was designed to reflect the minimal and raw philosophy of the brand. We wanted to give priority to clear and necessary information by eliminating the superfluous. The curves of the logo are soft, giving it a playful side that is deliberately out of step with the rest of the signage.

The logo uses Pimpit by Benoît Bodhuin; Halyard Text by Darden Studio is used for information.