Sporting Lagos, also known as Sporting FC, is a professional football club based in Lagos, Nigeria.

Communities are built on relationships. Sporting Lagos draws inspiration from this relationship. The visualisation referencing communities is not centred on the static already existing relationships, but with one that is in constant motion, where people are meeting new people continuously. Where this continuous relationship happens is where the Sporting Lagos logo is crafted from.

The logo leverages an important existing element, being the centre of a budding community of sports enthusiasts. In the search for what truly represents communities we landed on a resolution that emphasises “All roads lead here”. The colour scheme for Sporting is predominantly yellow and blue. This yellow reflects the base colour of Lagos’s vibrancy paired with a deep blue that acts as an alternate for the expected black.

The jersey designs are inspired by patterns that both represent communities. The home jersey is inspired by roads – being the pathway for community building, and the away jersey, is inspired by flocks of birds, tightly knit into a intertwined pattern.

The entire Sporting identity is laced with the excitement of Lagos visually narrated with a combination of with repetitive patterns, Lagos-related typography and colour, and vibrant messaging.

Casava is a new insurance company that’s attempting to change the experience of insurance in Nigeria. The brand identity for Casava builds on the concept of enjoyable insurance.

Leveraging an underexplored approach to brand identity design that de-prioritises illustrations and doubles down on owning and communicating effectively with simple elements like characterful typography, vibrant colours and a relatable photography style.

Casava’s evolution started with the wordmark. Drawing inspiration from the typography of lifestyle brands, it is drawn to be as smooth as a gentle wave with ease in mind. The wordmark reflects the enjoyable feeling that comes with being insured by Casava. The animation sets the tone for what the entire Casava experience for a user should be, easy, calm and enjoyable.

The chosen typeface, Gooper, with its swashy, tight, and touching old-style serifs, harkens back to the phototypesetting era of the 1960s and 70s. Used in Semi Condensed styles, Gooper is supported by Fellix.

Taking an editorial approach in key communication moments, the new identity puts customers front and centre with a fresh library of brand photography that illuminates the people at the heart of the platform.