Visual identity for Terra Alta, a new flower shop and atelier in Manresa. Inspired by classical Catalan modernist motifs, we’ve brought back a rich visual language full of organic shapes and symbols that echo the fluidity of nature, pairing typography with the ornamental spirit of modernism.

Icons by Sergi Pérez. Print assets by Nou Punt Disseny.

Images About Images About Women is a project made by Clara Salmeron Badia for her Master’s degree in Applied Design Research at Elisava.

How can we design more inclusive visual futures if the images we carry in our visual memory still echo the roles we were once compelled to perform as women? This project explores how visual culture has shaped normative femininity and how design can become a tool to critically reimagine it.

This research emerges from a personal need: to examine the images that have shaped the category of “being a woman,” to trace their origins and uncover the powers they reproduce.

Through a visual archive structured in three sections: pictorial, media-based, and digital. This study analyzes the archetypes that have shaped our collective imaginary and explores how visual communication and graphic design can serve as tools for their critical re-signification.

Rather than offering definitive answers, this project proposes a tool: an open model to rethink, reclaim, and redesign alternative ways of imagining and representing femininity.

Graphic design in collaboration with Carles Álvarez.

Manel Cano is a photographer based in Barcelona who specializes in capturing still life and product images. His work focuses on bringing out the beauty of objects by playing with light to emphasize their shapes and textures.

Pablo Cadez and Carles Álvarez Jiménez designed a 360° visual system to emphasize the plurality of the forms represented through photography.

Roobert is used for Manel’s logo, while all typography uses Neue Haas Grotesk.

Aún te Quiero (“I Still Love You”) is a fanzine that explores the destruction of objects and the disassembly of memories with objects in maximalist contexts. The magazine reflects on and accompanies four people on their way to destroy special objects for them.

Ultra Materiam embarks on a journey to visually represent complex and abstract aspects of human identity, taking the legacy of the NASA Voyager mission as its starting point. The project goes beyond graphic experimentation and encourages reflection on human nature through the comparison of six anthropological theories, leading to a new model based on personality, morality and physiology.

Ultra Materiam is my final degree project made in the BA Design program at Elisava School of Design, Barcelona.

Photos by Manel Cano Merino and Sergi Pérez. Printing by Noupunt Disseny and An-Car.