Kein & Aber stands for exceptional books and an unmistakable signature. Since 1997, this Swiss publishing house has produced influential voices in German and international literature: Truman Capote, Elke Heidenreich, Gerhard Polt, Hazel Brugger, Bryan Washington are among the publishers’ many cherished authors. Kein & Aber places great importance on the design of its publications, for each book shall match the individual tone its author has given it. The new brand identity embodies this commitment: it strengthens the publisher's brand and honours the distinctiveness of each work at the same time.

The tilted ampersand in the revised logo is an effective design finesse, which sums up the publisher’s unconventional yet clear identity. Without imposing itself, it creates recognition across all applications. The logo fits seamlessly into the individual book and cover designs from linen-bound to paperbacks without disturbing them. The contrast of the tilted ampersand between the upright capital letters works equally well in the full wordmark and the shortened K&A version used on book spines, in social media profiles and marketing collateral.

ESCMID, the European Society of Clinical Microbiology and Infectious Diseases, is one of the largest medical societies in the world. As it continues to grow and gain influence worldwide it is rapidly turning into a global science brand. Scholtysik consolidated the extensive brand portfolio and changed the congress name to “ESCMID Global” which highlights its position as the world’s largest and most relevant congress in its field. At the same time, Scholtysik renewed the complete visual identity and brand communication.

Selecta by Maxitype was chosen as the brand typeface across all touchpoints. Scholtysik looked for a typeface that would generate impact in large applications at international events and at the same time could provide precise, factual communication of scientific content and medical guidelines. The typographic look and feel must do justice to the never-ending curiosity and methodical rigour of scientific research and ultimately convey the clarity and strength to fight infectious diseases worldwide.

A custom version of the type family for ESCMID includes a set of Greek characters for proper representation of biological and medical terminology.